Partner Marketing Manager - Fully Remote in the US

Partner Marketing Manager - Fully Remote in the US

Salary Range $105,000.00 - $115,000.00 Salary Position Type Full Time Travel Percentage None Category Marketing
Job Summary

WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and revenue growth.
This role will have a primary focus on brokers and workers' compensation-related partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving commercial opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.
In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, law firms, and other organizations that can help extend WorkCare's market reach and revenue impact.
This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity.
Essential Duties and Responsibilities

Broker & Workers' Compensation Channel
Develop and execute partner marketing strategies focused on brokers, workers' compensation agencies, TPAs, and related channel partners to drive pipeline and revenue growth
Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare's solutions
Collaborate with sales and leadership to identify and prioritize high-value broker, workers' compensation, and referral relationships aligned to commercial goals
Develop tailored messaging, positioning, and value propositions that resonate with broker and workers' compensation audiences
Launch and manage joint go-to-market initiatives
Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate
Strategic Partnership Growth
Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:
Insurance and risk management
Staffing
EHS and prevention technology
Background screening
Legal and consulting partners
Identify and evaluate new partner marketing opportunities that complement WorkCare's growth strategy and commercial priorities
Develop and execute co-marketing initiatives that expand awareness, engagement, and pipeline within key target audiences and industries
Cross-Functional & Executional Responsibilities
Develop and maintain partner-facing materials
Equip partners with the messaging, content, and support needed to effectively represent and position WorkCare's services
Partner closely with sales and account teams to ensure alignment on:
Target accounts
Campaign priorities
Opportunity follow-up
Account expansion opportunities
Track, measure, and report on:
Partner-sourced pipeline
Campaign performance
Partner engagement
Revenue contribution
Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities
Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare.
Success Metrics

1. Partner-Sourced Pipeline & Revenue
Partner-influenced revenue
Average deal size and win rate of partner-sourced opportunities vs. direct deals
Sales cycle length for partner-involved opportunities
2. Partner Activation & Engagement
Number of active partners generating pipeline per quarter
Partner engagement score (based on meetings, co-selling activity, referrals, campaign participation)
Time to first deal from partner onboarding
3. Joint Marketing Performance & ROI
Pipeline generated per campaign and cost per opportunity
ROI by program (pipeline/revenue generated vs. spend)
Conversion rates across funnel stages (MQL → SQL → Closed Won) for partner sourced leads
4. Partner-Led Account Penetration
Number of target accounts engaged through partners
Percentage of key accounts with partner involvement
Meetings and opportunities generated within named accounts via partner channels
Expansion revenue within partner-introduced accounts
5. Ecosystem Growth & Influence
Share of voice within partner channels (events, newsletters, webinars, advisory boards)
Number of strategic introductions, referrals, and co-selling motions initiated by partners
Inclusion in partner-led deals, RFPs, and bundled offerings
Qualifications

Education & Experience
Bachelor's degree in Marketing, Communications, Business, or related field required.
5+ years of experience in partner marketing, channel marketing, field marketing, or B2B demand generation strongly preferred.
5-8+ years of B2B partner marketing, channel marketing, or alliance marketing experience required.
Proven experience supporting pipeline generation and revenue-focused marketing programs required.
Experience working cross-functionally with sales, account management, and external partners required.
Experience with CRM and marketing automation platforms required.
Demonstrated experience working with strategic partners, co-marketing campaigns, and cross-functional sales collaboration.
Healthcare, occupational health, insurance, or related industry experience preferred.
Experience working with brokers, TPAs, insurers, workers' compensation agencies, staffing agencies, EHS platforms, or consulting firms preferred.
Familiarity with account-based marketing strategies preferred.
Relevant certifications in HubSpot, Salesforce, Google Analytics, ABM platforms, or project management are a plus.
Skills and Competencies
Strong ability to execute campaigns across multiple channels and stakeholders.
Strong project management and communication skills.
Strong verbal, written and interpersonal communication skills.
Must be able to demonstrate the ability of maintaining privacy and confidentiality.
Strong critical thinking skills; problem solving, and decision making.
Must have the ability to gather data, compile information and prepare reports.
Ability to manage multiple priorities, with attention to detail and accuracy.
Ability to create and edit written materials.
Ability to communicate effectively to a variety of audiences.
Skill in organizing resources and establishing priorities.
Demonstrate cooperative behavior with colleagues, supervisors and clients.
Strong time management, organizational, and follow-through skills.
Ability to meet and exceed daily and weekly individual performance goals.
Ability to work independently as well as assisting other team members when needed.
Strong client-facing and teamwork skills
Computer Skills
Must be competent in the Windows operating system environment, Microsoft Office Suite (Outlook, Word, Excel and PowerPoint) and learn other software as needed.
Physical Demands
Requires sitting for long periods of time, working at a desk.
Some bending and stretching could be required.
Working under stress and use of computer/phone required.
Manual dexterity required for use of computer keyboard.
Occasionally may be required to stand, walk, stoop, kneel and/or crouch.