Digital Marketing Specialist -GoFi

What’s Under The Hood
GoFi is an AI‑centric, licensed auto finance company built for a digital‑first world. Built upon an entirely cloud‑based infrastructure, GoFi provides a highly scalable next‑gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn‑down finance arrangements to fully integrated co‑branded finance and digital retail partnerships. GoFi is based in Dallas, TX.

That’s Nice, But What’s the Job?
In short, the Digital Marketing Specialist (GoFi) is responsible for shaping and optimizing the end‑to‑end dealer experience across email, web, and digital channels. This role blends UX thinking, customer journey design, and data‑driven marketing to create intuitive, engaging, and high‑performing communications that strengthen GoFi’s brand and drive measurable results. You’ll work cross‑functionally to ensure every touchpoint feels cohesive, customer‑first, and purpose‑built to convert.

Responsibilities

Designing and optimizing end‑to‑end customer journeys across email, landing pages, and other digital touchpoints

Applying UX best practices to create intuitive, accessible, and user‑friendly experiences that drive engagement and conversion

Developing and executing email marketing campaigns from concept through deployment

Building and maintaining responsive, user‑centric email templates

Continuously testing, analyzing, and optimizing campaigns using performance data and insights

Designing and producing creative assets across email, web, print, and digital channels

Ensuring brand consistency across all dealer‑facing communications

Monitoring and improving key performance metrics, including engagement, conversion, and Net Promoter Score (NPS)

Leveraging A/B testing and experimentation to support continuous improvement

Partnering closely with Sales, Product, and external vendors to execute marketing initiatives

Acting as a liaison between GoFi Sales and vendor partners for promotional and marketing materials

Ensuring alignment across teams to deliver a seamless and cohesive dealer experience

So What Kind of Folks Are We Looking For?

A customer‑first mindset with a passion for creating seamless, engaging experiences

A strategic thinker who can connect data, design, and business outcomes

A self‑starter who thrives with autonomy and takes ownership of their work

Someone innovative and curious, always looking for ways to improve and evolve

An agile professional who can adapt and thrive in a fast‑moving environment

A strong communicator who can collaborate effectively across teams and partners

The Specifics.

1–3 years of experience in digital marketing, email marketing, or a related field

Bachelor’s degree preferred, or equivalent experience

Experience designing and optimizing email campaigns and customer journeys

Experience with email marketing platforms and campaign management tools (i.e.; Braze, Salesforce, etc.)

Familiarity with UX/UI principles and design tools (Figma preferred)

Strong analytical skills with the ability to interpret data and drive decisions

Excellent written and verbal communication skills

Ability to manage multiple projects in a fast‑paced environment

Nice to Have.

Background in A/B testing and lifecycle marketing

Indirect auto industry experience

So What About the Perks? Perks matter

We take a hybrid work approach, finding balance between the benefits of in‑person and work‑from‑home environments. This position has an on‑site expectation of a minimum of three days a week.

Medical, dental, and vision – DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top‑tier healthcare coverage.

401(K), company‑paid life insurance policy, short and long‑term disability coverage, and more.

Growth Opportunities – DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.

Tuition Reimbursement

Wellness Program – a program includes self‑guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities.

Competitive pay across the organization.

Paid Time Off – for all full‑time roles includes wellness days, holidays, and personal time. Part‑time employees receive vacation time as well.

Anything Else? Absolutely.
DriveTime Family of Brands is Great Place to Work Certified! 90% of our employees say they feel right at home here. DriveTime is a drug‑free, tobacco‑free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high‑energy environment!

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