Email Marketing Manager (Remote First)

Email Marketing Manager

Zensurance is redefining commercial insurance for Canadian businesses. As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive.
We're looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it's about managing high-volume, highly segmented journeys for a diverse range of SMB industries.
In this role, you'll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative.
If you're an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.
Please note: This is a 12-month parental leave contract.
Responsibilities:

Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts.
Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.
Requirements:

Rich Experience: 5+ years in email-focused marketing roles.
Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce.
Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.
Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health.
Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.
Communication Skills: Strong copywriting expertise with an eye for design and template structure.
Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
$100,000 - $125,000 a year At Zensurance, we hire for talent and potential. The salary range for this role is $100,000 to $125,000, not including the annual discretionary bonus and any additional performance-based incentives. The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees may also be eligible for performance-based case incentive awards.
Benefits & Perks at Zensurance:
At Zensurance, we know that when our people thrive, so does our business. That's why we offer a flexible, people-first work environment designed to support your well-being, growth, and success.
Work Your Way
• Remote-first setup for added flexibility
• Home office allowance to create a comfortable workspace
• Top-tier tech: "Office in a box" with all necessary tech equipment
• Half days before public holidays: Enjoy half days before long weekends
Your Health, Your Way
• Flexible health and dental plans for families, including mental health support
• Health & personal spending accounts to invest in wellness your way
• Parental leave top-up, because family comes first
Investing in Your Growth
• Education assistance reimbursement for courses, conferences, books, and memberships
• Opportunities to learn from industry experts and grow your career
Staying Connected
• Weekly Friday huddles to share updates and connect across teams
• Virtual & in-person team-building events to strengthen our culture
We're building something special. Come be a part of it!