Director of Paid Media Creative

Performance Creative Leader

We're looking for a performance creative leader to own paid creative end-to-end at Superpower — message, visual, format, and the team that ships it.
About the Role

We ship ~200 ads a week today; the 12-month plan is 10K ads a year. The constraint isn't headcount — it's a creative leader who can scale output without losing the bar.
You'll inherit a working team: creative strategist, designer, in-house videographer, producer, and a media buyer who runs channel ops. Your job is to take it from "working" to "category-defining."
This is a player-coach role. Everyone at Superpower is an IC, including leadership — you'll set creative direction, write briefs alongside the team, and review every concept before it ships.
Key Responsibilities

Message & Positioning: Own the angles, hooks, and narrative arcs across every paid placement; build and maintain the message bank by persona and awareness stage; approve every script, headline, and hook before it ships

Visual System: Own how Superpower looks across Meta, Google, YouTube, and emerging placements; maintain visual consistency at 100+ concepts/month; co-own the brand-performance interface with the Brand Director

Team Leadership: Manage creative strategy, statics, and video editing teams; partner with Directors of UGC and Influencer; set the operating cadence (brief Monday, ship Friday)

Channel Partnership: Sit next to the media buyer weekly — know how your creative behaves in the bid environment; champion strong creative bets and cut what won't scale

Qualifications

Experience:
7+ years in performance creative, with at least 3 leading the function at a DTC brand spending $1M+/month

Personally owned creative on a brand that scaled from $20M to $100M+ ARR — references will confirm

Hired and grown creative strategists, designers, and editors who outperformed benchmarks

Skills:
Write briefs, scripts, and headlines at agency-senior level; hands-on across every craft you sign off on

Read paid social data fluently — know which ad to scale, kill, or v2

Experience in a regulated category (Rx, supplements, finance, alcohol) or proven compliance instincts

Mindset:
Decisive — ships 5 versions today over perfecting one all week

Treats every ad as if your name is on it