Development Marketing Manager

At Marco's Pizza, we're continuing to expand our footprint across the country-and we're looking for a strategic, data-driven Development Marketing Manager to help fuel that growth. This role sits at the center of our franchise development efforts, leading B2B marketing initiatives, driving lead generation, and partnering closely with sales to convert interest into opportunity.

If you're energized by growth, thrive in a fast-paced environment, and know how to turn marketing insights into franchise expansion, this role is for you.

Position Summary:

The Development Marketing Manager is responsible for managing Marco's B2B marketing initiatives and lead generation campaigns. This role partners closely with external agencies, internal marketing teams, and franchise development to execute campaigns, optimize performance, and support franchise recruitment efforts through CRM, analytics, and targeted communications.

Key Responsibilities:

Utilize B2B marketing expertise to identify new audiences and opportunities for franchise growth in collaboration with agency partners
Serve as the primary liaison with the marketing agency to develop creative assets, lead generation strategies, blogs, PR releases, website updates, and trade publication materials
Coordinate legal approvals and ensure all marketing materials adhere to brand standards across digital and print channels
Partner with the sales team to support lead generation initiatives through CRM management, lead analysis, and email marketing campaigns
Manage the Franchise Recruitment budget, including projections, planning, forecasting, and invoice reconciliation in partnership with Accounting
Plan and execute trade shows and promotional events, including logistics, materials, and staffing coordination
Conduct competitive research, identify market trends, and provide actionable insights and recommendations to leadership
Make informed, day-to-day business decisions to support marketing and development objectives
Develop campaign KPIs, analyze performance, and continuously optimize channels and messaging based on data insights
Present campaign performance, insights, and recommendations confidently to leadership and franchisees
The responsibilities listed above are not all-inclusive and may evolve based on business needs.

Qualifications: Bachelor's Degree required
4-6 years of experience in marketing, preferably within B2B or franchise development environments
Knowledge, Skills & Abilities: Strong ability to prioritize and manage multiple projects with competing timelines
Self-starter with a proactive, solutions-oriented mindset
Ability to work independently while collaborating effectively across teams
High level of personal accountability and ownership
Excellent written and verbal communication skills
Strong presentation skills with confidence engaging leadership and stakeholders
Experience working cross-functionally with marketing, sales, and external partners
Proficiency in Microsoft Office and Google Workspace tools
Familiarity with CRM platforms and marketing analytics
Franchise industry experience is a plus