Product Marketing Manager V

Our Client, a Internet Content & Information company, is looking for a Product Marketing Manager V for their Los Angeles, CA/Remote location.

Responsibilities:
The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Client strongest differentiators to drive the development, launch, and growth of industry-leading business products.
The products we build enable businesses to grow and communities to prosper.
The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. They should be comfortable independently driving cross-functional work to deliver results within a fast-paced environment.
The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Client solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.
The ideal candidate will have excellent cross-functional collaboration, analytical, and communication skills, as well as the ability to manage multiple concurrent projects and comfort with ambiguity.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation
Naming & Positioning Support: Assist with naming and positioning exercises by coordinating briefs, organizing review sessions, and supporting message testing in partnership with Business Marketing Insights
GTM Strategy Documentation: Help create and maintain go-to-market strategy documents, ensuring information is current and easily accessible as a reference for partner teams
GTM Execution: Support development and execution of marketing assets, Help Center content, and internal/external communications
Project Management: Track deliverables, prepare status reports, and facilitate stakeholder communications to ensure timely progress and alignment across partner teams
1 Director, 14 extended reports. This role would roll up to Morgan Boudinet (Manager reporting to Director).
Compelling story & candidate value proposition:

Building the next-generation advertising platform that fundamentally transforms how advertisers interact with our systems - this role will be at the forefront of building AI-powered tools, collaborating cross-functionally with engineering, product, UXR, and creative teams to shape how Client abstracts traditional advertising structures.
Typical day in the role:

Average day could include working across any of the below responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Drive cross-functional projects across Client that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

Requirements:

Professional experience in technology, internet technology, strategic marketing, product management, or management consulting
Organizational skills (problem solving, multitasking, working independently in a dynamic, rapidly changing workplace)
Communication skills
Experience in product marketing capacity
Experience independently leading go to market for products with global reach
Experience leading global teams through influence and ability to drive resolution in the context of competing perspectives
8 - 10 years of experience required
Bachelor's degree (minimum requirement), MBA (preferred)

Why Should You Apply?

Health Benefits
Referral Program
Excellent growth and advancement opportunities

ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.