Brand Copywriter Lead

Overview
Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that eliminates harmful contaminants. Our product roadmap is just getting started. We move fast, learn quickly, and outperform much larger competitors.

Role
Brand & Storytelling Copy Lead to define how Sans speaks and ensure voice shows up clearly and consistently across every brand touchpoint. This role owns narrative, tone, and storytelling systems, translating our brand strategy into content that builds trust, authority, and long-term demand. You’ll report to our Creative Director, and work closely with Brand, Creative, eCom, Lifecycle, and Product to ensure our brand is distinct—and deeply understood.

The Brand Storyteller will own the words across our full organic customer journey—from organic social to brand-forward emails/SMS, the website, and packaging.

The ideal candidate turns complex ideas into simple, clear, compelling language. They balance brand storytelling with clarity and actionability, building both systems (frameworks) and taste (great copy). They adapt voice across formats without losing consistency and elevate work through sharp, actionable feedback.

Responsibilities and Duties

Brand Voice & Messaging Systems

Define and evolve our tone of voice (principles, Do’s/Don’ts, examples)

Build and maintain messaging frameworks (pillars, value props, proof points)

Translate brand strategy into clear, ownable narratives

Brand Storytelling Across Surfaces

Own copy across key brand touchpoints

Website – brand-focused components on homepage, PDPs & landing pages, editorial/journal/blog

Lifecycle – Email/SMS campaigns & flows (branded messages such as post-purchase flow, branded campaigns, transactional messages)

Organic social (IG, YouTube, TikTok, LinkedIn, etc.)

Ensure storytelling is consistent, differentiated, and emotionally resonant

Content That Builds Authority & Demand

Concept and write content that builds brand authority, supports organic/search strategy, and delivers genuine value

Develop narratives that position Sans as a trusted voice in healthier living at home

Social & Channel Adaptation

Create organic social copy across platforms, maintaining a consistent brand voice while adapting tone, format, and pacing to each channel

Partner with creators and social leads to ensure content feels native

Video & Narrative Development

Develop scripts for brand content, including product videos, social video, and longer-form storytelling

Translate messaging strategy into engaging, clear, and compelling narratives

GTM Product & Launch Storytelling

Partner with Product on GTM messaging and campaigns

Turn product features into benefit-led, human stories

Ensure launches ladder into the broader brand narrative

Creative Direction & Enablement

Partner with Creative to ensure visual + verbal cohesion

Provide copy direction and feedback across teams and partners

Build systems (guidelines, playbooks) that enable others to execute on-brand at scale

Packaging, Manuals & Physical Touchpoints

Own copy across physical brand surfaces including packaging, product manuals, inserts, and leaflets

Ensure every customer touchpoint reflects our voice and reinforces product clarity

Requirements

Experience

Bachelor's degree and/or equivalent work experience in copywriting, marketing, communications, or a related field

3-6+ years of copywriting across multiple channels, including email/SMS, web, and long-form content

Demonstrated experience writing lifecycle copy (welcome & abandonment flows, promotional campaigns, re-engagement sequences, transactional messaging)

Familiarity with SEO best practices and how copy supports organic search

Exposure to email marketing platforms (Klaviyo) and basic performance metrics

Experience with scriptwriting for video or brand content is a plus

Experience with writing web copy for brand components on homepage, landing pages, PDPs

Startup, DTC, or e-commerce copywriting experience or strong interest is a plus

Experience writing for direct mail, landing pages, and organic social is a plus

Interpersonal

Exceptional writing instincts with the ability to translate complex ideas into clear narratives

Strategic and systems thinker who builds scalable frameworks

Taste and judgment with the ability to elevate work through feedback

Self-directed and ownership-driven, comfortable operating with ambiguity

Collaborative and influential, able to partner cross-functionally

Detail-oriented and craft-focused, maintains quality across touchpoints

Curious and evolving, exploring new formats and channels

Benefits

Base salary $80,000-100,000 based on experience, plus bonus and equity

Option for fully paid medical, dental, and vision

Opportunity to contribute to 401k

Unlimited PTO plus 11+ paid holidays

LA-based hybrid team (3 days/week), based in Culver City

Free Sans product

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