Sales & Commercial Marketing Manager

Job Title: Sales & Commercial Marketing Manager – Blue Meadow Brands
Location: Remote, but residence in New York, NY preferred

Reports to: Leadership Team

About Us
Blue Meadow Brands is a fast-growing beauty incubator and the team behind Squishmallows Fragrance — one of the most exciting new launches in the category, now in 1,500+ doors and rapidly expanding globally.

We are building a next-generation fragrance brand that blends emotional storytelling, collectability, and retail innovation — and we’re looking for someone who can help bring that vision to life across our key retail partners.

The Role
This role sits at the intersection of

sales, retail, and brand execution — helping to drive growth and ensure Squishmallows Fragrances shows up powerfully in-store and with our retail partners.

You will play a key role in

executing retail strategy, supporting sell-in, and bringing launches to life across accounts like Ulta , while partnering closely with marketing, product, and leadership.

This is a high-impact role for someone who thrives in a fast-paced, entrepreneurial environment and is excited to help scale a breakout brand.

Key Responsibilities
Sales & Retail Execution (Primary Focus)

Partner with leadership on key account needs (e.g. Ulta) to support growth and expansion.

Support sell-in efforts through the development of compelling retailer presentations and decks.

Own execution of in-store merchandising, displays, and retail programs.

Ensure strong brand presence and consistency across all retail touchpoints.

Act as a key point of coordination between internal teams and retail partners.

Trade Marketing & Launch Execution

Lead execution of trade marketing initiatives including sampling, GWPs, and in-store activations.

Drive go-to-market planning and execution for new product launches at retail.

Develop retailer-facing assets and toolkits to support launches and ongoing programs.

Partner cross-functionally to ensure seamless execution across sales, marketing, and operations.

Performance Tracking & Business Insights

Track and report on retail performance, sell-through, and key business metrics.

Ensure business visibility through sales trackers and dashboards; identify opportunities and insights to support growth across accounts.

Cross-Functional Brand Support

Drive development of creative briefs for retail-driven moments (photo shoots, mailers, events).

Collaborate cross-functionally in execution of influencer partnerships and events tied to retail activations.

Collaborate with marketing to ensure retail programs align with broader brand storytelling.

Who You Are

Retail & Sales-Minded: You understand how brands win in-store and are excited by the details of retail execution.

Highly Organized: You can manage multiple workstreams and keep projects moving in a fast-paced environment.

Strong Communicator: You’re comfortable working cross-functionally and aligning multiple stakeholders.

Analytical: You’re confident working with data and using insights to inform decisions.

Detail-Oriented: You care about execution and ensure nothing slips through the cracks.

Entrepreneurial: You’re adaptable, proactive, and comfortable wearing multiple hats as the business grows.

What Success Looks Like

Flawless execution of retail launches and in-store programs.

Strong, polished sell-in materials that drive retailer excitement.

Clear tracking and visibility into business performance.

Seamless coordination across sales, marketing, and operations.

A consistently strong and elevated brand presence at retail.

Why Join Us
This is a unique opportunity to help build a high-growth fragrance brand at a pivotal moment. You’ll work closely with leadership, gain exposure across all areas of the business, and play a key role in shaping how the brand shows up at retail as we scale.

Annual base salary range is $85k to $110k (based on experience and location)

Medical, dental and vision coverage

15 PTO days and 12 paid holidays

401(k) matching program

Blue Meadow Brands product gratis

We are an Equal Opportunity Employer. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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