Influencer Marketing Manager

Job Title

A fast-growing functional-beverage startup whose adaptogenic drink mixes have gone TikTok-viral for their stress-reducing formulations and science-backed ingredient transparency. The company sells DTC, is stocked in Target, and leans heavily on social proof from creators and customers.
What You'll Own

Influencer program end-to-end – source, vet, and activate micro- and mid-tier creators (5 k–250 k followers) on TikTok, Instagram, and YouTube; build ambassador tiers and evergreen UGC pipelines.
Campaign strategy & execution – craft briefs that showcase product benefits (calming, hormone balance, no fillers), negotiate deliverables/fees, handle product seeding, and ensure FTC-compliant disclosures.
Performance tracking – set KPIs (CPM, CAC, view-through, affiliate ROAS), run A/B creative tests, and translate results into actionable insights for paid-social and email teams.
Community & brand voice – monitor creator content for on-brand tone, engage with comments, and surface UGC for repurposing across ads, website, and retail displays.
Cross-functional alignment – partner with Growth, Creative, and Ops to forecast inventory for spikes, sync launch calendars, and secure incremental retail placements via influencer buzz.