Association Director Of Marketing

Be the Voice. Shape the Story. Drive Community Impact

Job Description

If you’re driven to strengthen communities, inspire connection, and lead meaningful change-this is your moment.

As the Association Director of Marketing, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing-it’s about advancing mission impact through a unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA’s voice.

You’ll balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.

Qualifications

You are a strategic thinker, collaborative leader, and purpose-driven storyteller who thrives in a mission-focused environment.

7-10+ years of progressive marketing experience, including leadership
Proven success in multi-channel marketing and brand strategy
Strong digital expertise (web, email, social, analytics, CRM)
Data-driven mindset with the ability to translate insights into action
Skilled at influencing, aligning, and mobilizing cross-functional teams
Experience in nonprofit, community-based, or mission-driven organizations preferred
Able to work effectively in a hybrid work environment
Essential Functions

Lead with Strategic Vision

Develop and execute an integrated, association-wide marketing strategy
Translate priorities (membership, youth development, philanthropy) into measurable results
Elevate the Brand

Champion a consistent, compelling voice across all channels
Lead storytelling that highlights community impact and builds trust
Drive Community Engagement

Design campaigns to increase membership and program participation
Partner across teams to support fundraising and community outreach
Own the Digital Experience

Oversee website, email, social media, and paid media
Use CRM tools (e.g., Salesforce) and data insights to optimize performance
Cause-Driven Leadership Competencies

Mission Advancement: Incorporates the Y's mission and values into the organization's vision and strategies. Ensures community engagement; promotes the global nature of the Y. Leads a culture of volunteerism, ensuring engagement, inclusion, and ownership.
Collaboration: Initiates the development of relationships with influential leaders to impact and strengthen the community. Is recognized as an inspirational community leader who navigates complex political and social circles with ease. Communicates to engage and inspire people within and outside the YMCA. Ensures that a talent management system is in place and executed effectively.
Operational Effectiveness: Possesses penetrating insight and strong strategic and critical thinking skills. Invests resources in well-designed innovation initiatives. Creates a structure to deliver organization-wide results to achieve objectives. Develops and implements stewardship strategies. Determines benchmarks and ensures appropriate leadership to meet objectives.
Personal Growth: Creates a learning organization. Effectively drives change by leveraging resources and creating alignment to expand organizational opportunities. Shares authority and demonstrates courage and humility. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
Required Certifications

Team Leader certification

At the YMCA, you’re not just building a career-you’re building community.

Mission-Driven Impact: Contribute to meaningful, measurable change every day
Collaborative Culture: Work in a supportive environment grounded in shared values
Comprehensive Benefits: Medical, dental, and vision coverage for you and your family
Wellness & Belonging: Complimentary YMCA membership for you and your household
Retirement Security: 10% employer contribution + 403(b) and Roth options
Work-Life Balance: Generous PTO and holidays
Professional Growth: Access to leadership development, training, and certifications
Welcoming Environment: A culture where all individuals feel valued and empowered

The YMCA of Metropolitan Washington is an equal opportunity employer. We are committed to a workplace culture where all employees are treated with fairness and respect.

Ymca Careers
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