Senior Lifecycle Marketing Manager, Home Equity

Senior Lifecycle Marketing Manager, Home Equity
Marketing

Locations: FL - Jacksonville, WA - Seattle, UT - Cottonwood Heights, CA - San Francisco, NY - New York City, TX - Frisco

Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals. Join us to invest in yourself, your career, and the financial world.

Role
We’re hiring a Lifecycle Marketing leader to own the strategy for one of SoFi’s newest and most ambitious ventures: Home Equity products. Embedded deeply with Product teams, you will drive incremental business growth by optimizing funnel conversion across the customer journey. This high‑impact role transforms rich member data into effective campaigns at scale while steering cross‑functional partners across Product, Creative, and Data Science. This is a critical opportunity to navigate ambiguity and deliver outsized results in a high‑growth vertical.

Responsibilities

Lead the development of automated multi‑channel workflows (email, push, in‑app, SMS) based on member behaviors and lifecycle stages.

Drive campaign automation and personalization, leveraging performance insights to build and optimize high‑performing evergreen and ad‑hoc programs.

Own a rigorous, full‑funnel experimentation roadmap to optimize conversion and revenue, leveraging our new experimentation suite.

Partner with Product Marketing, Data, and Design to develop marketing strategies that align with broader Home Equity business goals.

Collaborate with Marketing Tech Ops to oversee technical execution and champion the use of AI‑driven insights for hyper‑personalization.

Design educational content and personalized strategies to help members navigate the complexities of the lending market.

Analyze trends and develop reporting frameworks to socialize actionable insights and learnings across the organization.

Qualifications

8+ years of D2C lifecycle management, with a track record of optimizing for down‑funnel conversion and revenue.

A structured approach to problem‑solving and the ability to derive strategic conclusions from large amounts of data.

Hands‑on experience with comprehensive CRM/marketing automation tools like Braze, Mailchimp, or similar systems.

Deep knowledge of A/B testing methodologies and experience managing a high‑velocity testing roadmap.

Experience leveraging AI‑driven insights or machine learning models to enhance audience segmentation.

The ability to operate independently and thrive in a fast‑paced, dynamic environment where priorities may shift.

Excellent written and oral communication skills, with the ability to communicate channel strategy and insights crisply to various stakeholders.

Experience in a regulated industry such as FinTech or banking is highly preferred.

Nice to Have

Genuine interest in the lending and home equity space.

MBA or other advanced degrees.

Previous experience in finance, tech, or banking.

Experience with Excel & SQL is a plus.

Compensation & Benefits
Pay range: $108,800.00 – $204,000.00 (annual). This role is also eligible for bonus, long‑term incentives and competitive benefits.

EEO Statement
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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