Admissions Recruiter & Social Media Coordinator

Admissions Recruiter & Social Media Coordinator – Savannah State Recruiting Loc – Regular – Full-Time – Job ID: 293656

Job Summary
The Admissions Recruiter & Social Media Coordinator is a dynamic role blending traditional recruitment strategies with a heavy emphasis on digital engagement to attract, engage, and enroll prospective students. This individual will manage both a recruitment territory (50% of the role) and the institution's admissions-focused social media presence (50% of the role), serving as a primary brand ambassador across various online platforms and in-person events. The coordinator will craft compelling digital content, manage social media campaigns, and provide essential admissions counseling to prospective students and their families. This position operates in a professional office environment but also requires local and occasional out-of-state travel for recruitment events. The role requires flexibility, including availability for evening and weekend work to support events and manage an active social media presence.

NOTE: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required eligibility verification form upon hire. This position does not offer sponsorship for employment visas.

Responsibilities
Admissions Social Media & Digital Communications (Approx. 50%)

Content Strategy & Creation: Develop, curate, and publish engaging original content (text, photos, videos, stories) across platforms such as Instagram, Facebook, LinkedIn, and X to highlight student life, academic programs, and the overall campus culture.

Content Calendar Management: Create and manage a comprehensive social media content calendar that aligns with the admissions cycle, marketing goals, and key events.

Audience Engagement & Community Building: Act as a frontline brand ambassador by monitoring and directly responding to comments, messages, and inquiries in a timely, professional manner to foster community engagement and provide excellent customer service.

Analytics & Reporting: Monitor social media engagement and web traffic metrics, analyze data to gauge campaign effectiveness, and provide reports with strategic recommendations for improvement.

Paid Social Media Advertising: Collaborate on the development and execution of paid social media and digital advertising campaigns, including budget management and A/B testing, to target specific prospective audiences.

Website Maintenance: Assist with maintaining and updating admissions-related pages on the institutional website, ensuring all content is accurate, current, and visually appealing.

Trend Analysis: Stay current with the latest social media trends, best practices, and emerging technologies to maintain a competitive edge in student recruitment.

Admissions Recruitment & Counseling (Approx. 50%)

Territory Management: Manage an assigned recruitment territory to achieve enrollment goals, including planning high school visits, attending college fairs, and hosting presentations (virtually and in person).

Prospect Communication: Initiate and maintain consistent contact with prospective students, applicants, and families via phone, email, social media, and in-person meetings to guide them through the admissions process.

Application Review: Evaluate and assess applications for admission and scholarships to determine eligibility criteria are met.

Event Coordination: Plan and participate in on-campus and off-campus recruitment events such as open houses, campus tours, and information sessions, occasionally requiring evening and weekend availability.

Data Management: Maintain accurate records of all student interactions and application statuses within the CRM software.

Required Qualifications

Bachelor's degree required

Valid state issued driver's license and satisfactory driving record

Proven experience creating and managing content across various social media platforms is essential.

Experience in higher education admissions or student services is a plus.

Proposed Salary
The proposed salary range is $48,500.00 - $52,500.00

Knowledge, Skills, & Abilities

Excellent written and verbal communication skills with the ability to craft clear, compelling messages for all audiences.

Strong organizational, time-management, and problem-solving abilities, with attention to detail and the capacity to manage multiple projects simultaneously.

Proficiency in Microsoft Office Suite, Google Suite, and database/CRM systems (e.g., Slate, Blackbaud).

Familiarity with web analytics and social media management/scheduling tools.

Ability to work independently with minimal supervision and collaboratively as part of a team.

Equal Employment Opportunity
Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

All employment processes and decisions, including but not limited to hiring, promotion, and tenure, shall be free of ideological tests, affirmations, and oaths, including diversity statements. The basis and determining factor for all such decisions should be that the individual possesses the requisite knowledge, skills, and abilities associated with the role, and is believed to have the ability to successfully perform the essential functions, responsibilities, and duties associated with the position for which the individual is being considered. At the core of any such decision is ensuring the institution's ability to achieve its mission and strategic priorities in support of student success.

For questions or more detailed information regarding this policy please contact the Savannah State University, Office of Human Resources at hr@savannahstate.edu. Individuals requiring disability related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Office of Human Resources at hr@savannahstate.edu.

Application Deadline
Review of applications will begin upon receipt. For best consideration, apply by January 30, 2026. Position will remain open until filled.

Special Applicant Instructions

Applicants must include a list containing the name, e‑mail address and telephone number for three (3) professional references (e.g. supervisor, mentor, colleague).

Applicants must upload transcript(s) with the application. Unofficial are acceptable. Official transcript(s) required upon hire.

Contact Information
For more information or questions about a job posting, please contact the Department of Human Resources at hr@savannahstate.edu.

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