Market Development Coordinator

Purpose
Responsible for daily maintenance of customer relationship management system (CRM) and demand generation lifecycle. Engages in proactive outreach to prospective and existing customer base for prospecting/fulfillment activities and in support of customer satisfaction. Works closely with Marketing team members on developing new qualified leads. Provides support to sales team and their measurement programs by analyzing and monitoring sales/sales channel follow up.

Core Responsibilities

Daily administration/maintenance of CRM system, prospecting databases, and sales leads process.

Extensive outreach to prospective and existing customers in the form of lead nurturing to include follow up activities and reporting – assuring that leads are being followed by sales/sales channel personnel, cold calling prospects as needed.

Develop and execute lead nurturing email campaigns, including content creation and performance reporting.

Manage the planning, coordination, and execution of in‑house events, including open houses, customer visits, and internal celebrations.

Market analysis support (data gathering).

Daily communication and collaboration with Regional Managers for in‑territory lead management and analysis.

Backup support of MarComm personnel as needed.

Other duties as assigned.

Qualifications & Requirements

Associate or bachelor's degree required. Equivalent certification program or comparable job history considered.

Minimum of 1–2 years' experience in direct marketing, telemarketing, or sales experience.

High level of computer competency including CRM platforms (Salesforce experience a plus), MS Outlook, Excel, and email marketing platforms.

Outstanding communication skills, highly proficient and comfortable with phone contact.

Desired Characteristics

Critical thinker and creative problem solver.

Strong organizational skills and the ability to manage multiple projects simultaneously.

Thrives in a collaborative team setting.

High attention to detail.

Experience with demand generation (lead development thru conversion to sale) process.

Ability to communicate well with others and work in a team based setting.

Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Compliance Statement
This position requires use of information or access to production processes subject to national security controls under U.S. export control laws and regulations (including, but not limited to the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR)). To comply with those regulations, this position may require applicants to be U.S. Persons (i.e., U.S. citizens, U.S. lawful permanent residents, protected individuals as defined by 8 U.S.C. 1324b(a)(3)), or eligible to obtain the required export authorizations from the U.S. Department of State or the U.S. Department of Commerce.

Benefits
Pay range: $62,354 to $68,900 USD (salaried). Eligible for the Company's Quarterly Cash Bonus Plan. 120 hours paid time off annually plus 10 paid holidays. Eligibility for medical, dental, vision, basic life insurance, and 401(k) plan.

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