Marketing Coordinator

We are seeking a Marketing Coordinator to support execution of regional marketing initiatives across the Americas, primarily the U.S. This role translates global strategies into impactful campaigns, events, and communications. You will work in a matrix environment, partnering with sales, product, and regional teams to ensure consistent branding and efficient marketing operations. Ideal candidates have experience in industrial or automation-focused B2B environments and thrive in hybrid, fast-paced settings.

Responsibilities:

Execute B2B campaigns across

digital marketing channels , events, and internal communications
Coordinate with cross-functional teams (sales, product, regional stakeholders)
Support trade shows and events including logistics and post-event follow-up
Develop and maintain

marketing collateral , presentations, and content assets
Manage

CRM systems

and support

marketing automation tools

(Salesforce, HubSpot, Marketo, Eloqua)
Maintain

Digital Asset Management (DAM)

platforms and collaboration tools
Track campaign performance using

marketing analytics

and prepare reports
Assist with budget tracking, invoice processing, and compliance with brand guidelines
Qualifications:

Bachelor's degree in Marketing, Business, or related field
2-5 years of B2B marketing or

marketing operations

experience
Hands-on experience with

CRM platforms ,

email marketing , and

campaign execution
Proficiency in

Microsoft Office (Excel, PowerPoint)
Strong organizational, communication, and stakeholder management skills
Experience in

industrial, manufacturing, or automation marketing

preferred
Knowledge of

digital analytics

and campaign reporting
Fluent in English; Spanish/Portuguese is a plus
Ability to work hybrid near Alpharetta, GA