Content Marketing Lead

Must Have:

experience managing multi websites

open-source CSM expertise

knowledge of UX principles

Job Description:

Gather Business Requirements:
• Gathers insights and translates business needs into content strategies and web designs that support business goals objectives
• Provides consultative services as related to web strategy, UX best practices and website governance
• Conduct user, SEO and analytics research to help guide strategy, improve user experience, and expand website engagement
• Identify business needs and requirements for new and existing website features or content needs
Define User Experiences
• Collaborate with internal cross-functional teams to create and implement design enhancements and user experience improvements leveraging CMS capabilities
• Organizes information in ways that best meets the needs of various user personas and the business
• Collaborate with Marketing, Agencies, and IT colleagues to ensure a best-in-class user experience
• Conceptualizes, presents, and executes web-based design solutions based on defined customer personas

Leads/Governs Content Strategy
• Works closely with Designers/Writers//Managers to ensure brand/strategy consistency across all projects related to websites
• Responsible for the daily management of website content within governance strategy
• Ability to envision engaging content that aligns with brand look and feel, bringing new ideas to the teams and stakeholders

Manage Website Updates:
• Build and publish pages within the content management system (Drupal) including marketing content, product catalogs, SEO pages, and landing pages
• Identify requirements for platform integrations between website, product catalogs, analytics/tracking codes, and conversion forms
• Works with third-party agencies that provide marketing and development support
• QA site updates through a detail-oriented lens to identify any technical or consumer facing issues

Reviews, Reports and Presents
• Identify, prioritize, and execute changes and optimizations based on business needs, analytics, testing, metrics and KPIs
• Able to present strategies, designs and improved user experiences in a way that communicates value and purpose
• Update website content, SEO updates, user interface updates, site audits, and archival process based on recommendations gleaned from analytics

Experience Requirements:
• Open-source CMS expertise, preferably Drupal
• Google Analytics, Google Tag Manager, Google Search Console
• Experience managing multilingual websites
• Basic understanding of UX Principles
• Project management experience - preferred
• SEO - preferred
• Chart, workflow, and wireframing Software tools (Lucid charts, XD, Figma) - preferred
• Basic understand of Adobe CC for image creation/optimization - preferred