Global Integrated Campaign Manager

As the Global Integrated Campaign Manager at Sinch, you will lead the development and execution of integrated campaigns that align global brand strategy with regional needs. You will own end‑to‑end campaign activation, ensuring our message reaches the right audiences across paid, owned, and earned channels. Partnering with teams across APAC, EMEA, LATAM, and North America, you will balance global consistency with local relevance and bring campaigns to life across digital and event touchpoints. This role is perfect for someone who thrives at simplifying complex B2B messaging and turning strategy into impactful, scalable execution.

About Sinch
Sinch pioneers the way the world communicates. Over 150,000 businesses—including Google, Uber, PayPal, Visa and many others—rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Description
You will serve as the connective tissue between Sinch’s global brand strategy, regional marketing teams, product marketing, and communications, orchestrating integrated campaigns that land consistently across paid, owned, and earned channels.

What You Will Do
Integrated Campaign Activation & Execution

Own the end‑to‑end activation and execution of Hero campaigns and Campaign‑in‑a‑Box frameworks.

Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.

Own paid channel briefs, ensuring full alignment to the campaign narrative and creative direction.

Apply an experimentation mindset, track performance against pre‑defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.

Coordinate Sinch’s activation at Tier 1 industry events, connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.

Paid Media Strategy & Content Distribution

Develop and maintain a comprehensive understanding of the paid media landscape across Sinch’s priority audiences and products.

Build and own distribution plans across the B2B paid media landscape—including programmatic display, paid social, content syndication, and search—to maximize reach and relevance within budget.

Build a documented audience‑to‑channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.

Bring paid media insights forward to monthly campaign reviews to inform “double down or stop” decisions across the active campaign portfolio.

Regional Collaboration & Global Consistency

Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America, balancing global campaign consistency with local market relevance.

Navigate complex, matrixed organizations with confidence—coordinating across PMM, Comms, Creative, and Digital Growth to keep activations on track without losing momentum.

Partner with regional teams to ensure Sinch’s presence at flagship industry events is connected to the global campaign narrative.

Provide regular campaign status updates, performance reports, and activation summaries to Brand Director and senior leadership.

Build strong working relationships with external agencies, media partners, and event vendors, managing expectations and deliverables with professionalism and clarity.

Skills & Capabilities

Exceptional at making complex concepts simple, turning technical products and ambiguous briefs into clear, actionable execution plans.

Deep expertise in B2B paid media, with experience building and optimizing programmatic display, paid social, content syndication, and search plans.

Strong operational discipline balanced with strategic awareness.

Excellent communicator and collaborator, confident in managing up and working across cultures and time zones.

AI‑fluent, actively incorporating AI tools into workflows.

Proficient with Salesforce MC (nice to have), Asana, Figma, Canva, Google Ads suite, and other digital marketing tools.

Track record of connecting campaign performance data to strategic recommendations and driving decisions.

Requirements

7+ years of experience in B2B marketing, with a strong foundation in integrated campaign execution at a technology company or agency.

Demonstrable experience managing global or multi‑regional campaign activations in a matrixed environment across APAC, EMEA, LATAM, and North America.

Deep hands‑on experience across the B2B paid media landscape—programmatic display, paid social, content syndication, and search, with a track record of building and optimizing distribution plans.

Experience activating campaigns at or around major industry events, coordinating with regional or field teams.

Background in or familiarity with CPaaS, cloud communications, SaaS, or adjacent enterprise technology markets is highly desirable.

Benefits

Comprehensive medical, dental, and vision plans with supplemental options and telehealth access.

Free virtual counselling resources through a global Employee Assistance Program.

Roth and Pre‑tax 401(k) with employer match.

Generous paid time off program.

Paid parental leave and family planning support.

Flexible remote work offering.

Paid time off to support a volunteer program of choice.

Salary: $100,000.00 – $120,000.00 per year, commensurate with experience.

Location: Remote. Candidates must currently reside in and be eligible for employment in one of Sinch’s hub cities: San Antonio, Chicago, Denver, or Atlanta. Relocation and visa sponsorship are not available for this role.

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