Marketing Specialist

Marketing Specialist
The Marketing Specialist supports the planning, coordination, and execution of marketing initiatives across multiple channels including digital, social media, events, retail marketing, and brand partnerships. This role plays an important part in helping grow brand awareness, customer engagement, and revenue from motorcycle rentals, tours, and experiences.

The ideal candidate is organized, creative, and comfortable working in a fast-paced environment. This role requires someone who can manage multiple projects simultaneously while collaborating with internal teams, franchise partners, and external vendors. A background in graphic design, social media management, events, or apparel marketing is highly desirable.

Candidates with a passion for motorcycles, travel, and adventure lifestyle brands are strongly encouraged to apply.

Responsibilities

Marketing & Creative Coordination

Coordinate marketing projects across corporate locations including print, email, digital, and outdoor advertising initiatives

Work closely with EAGLERIDER's in-house graphic designer to prioritize creative needs and ensure deadlines are met

Assist in the creation and preparation of marketing assets using Adobe Illustrator and Photoshop

Maintain organized creative asset libraries and online media vaults

Event Marketing & Activations

Support the planning and execution of B2B and B2C events including trade shows, rallies, and brand activations

Coordinate logistics such as booth space, shipping collateral, display materials, and event setup requirements

Assist with lead capture strategies and post-event follow-up reporting

Work with leadership to ensure brand consistency across event presence

Social Media & Content Support

Assist with managing EAGLERIDER's social media presence across key platforms

Help schedule, publish, and monitor social media content

Collaborate with the marketing team and external partners to capture and organize photo and video content

Coordinate with photographers and videographers to generate fresh motorcycle tourism content

Email & Digital Marketing Support

Coordinate B2C and B2B email marketing calendars and assist with campaign execution

Review engagement metrics including open rates and click-through rates to help optimize performance

Work with internal teams to implement promotional placements across company websites and digital platforms

Local Market & Franchise Marketing

Collaborate with local EAGLERIDER store managers to support in-market marketing initiatives

Assist with local event promotions, artwork requests, and collateral distribution

Monitor and approve franchise marketing materials to ensure brand standards are maintained

Track marketing budgets and promotional activity across multiple locations

Apparel & Brand Merchandise Support

Assist with coordination of apparel marketing initiatives and product launches

Support organization of product photography and marketing assets for merchandise

Help promote apparel collections across digital and social channels

Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field preferred

13 years of experience in marketing, social media, events, or creative coordination

Experience with Adobe Creative Suite including Illustrator and Photoshop

Experience with Hubspot CRM

Familiarity with social media platforms such as Instagram, Facebook, TikTok, and YouTube

Strong organizational skills and ability to manage multiple projects simultaneously

Excellent communication and collaboration skills

Preferred Experience
Experience with apparel or merchandise marketing

Event marketing or brand activation experience

Social media content management or content creation

Basic photography or video editing skills

Motorcycle license or interest in riding strongly preferred

Additional Requirements
Ability to work occasional evenings or weekends for events

Ability to travel for trade shows, rallies, and brand activations when needed

Benefits
We offer a competitive benefits package, a great work environment, and additional company perks.

Applicants must pass a drug and background screening to qualify.

Equal Opportunity Employer
EAGLERIDER is an Equal Opportunity Employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religious beliefs, or sexual orientation.

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