Chief Marketing Officer

Overview
We are seeking a driven and visionary Chief Growth & Marketing Officer (CGMO) to lead marketing strategy, brand development, and revenue growth. This executive will align marketing with sales and operations to drive lead generation, customer retention, and market expansion—especially within home services (roofing, windows, HVAC, plumbing, solar, etc.).

Key Responsibilities
Growth Strategy

Develop and execute a growth strategy focused on lead generation, brand, and retention

Align with sales, operations, and customer service on revenue and capacity goals

Analyze market trends, customer behavior, and competition

Lead Generation & Campaigns

Manage campaigns across digital (SEO, PPC, social) and traditional (mail, radio, TV) channels

Track and optimize CPL, CPA, and ROAS

Build strategies for both emergency and planned service demand

Marketing & Brand

Lead brand messaging and multichannel campaigns

Oversee SEO, content, email, and social media strategy

Manage a team of 6 in the content creation department

Oversee creative production and advertising (Google Ads, Meta, print)

Local Marketing & Reputation

Customize campaigns by region, seasonality, and demographics

Manage Google Business Profiles, local SEO, and market launches

Oversee online reputation (Google, Yelp, BBB, Facebook) and customer reviews

Data & Performance

Use analytics, CRM, and automation tools to track KPIs and optimize performance

Run A/B testing and improve conversion rates

Leadership

Lead and develop marketing teams with proven team management experience

Foster accountability, innovation, and performance-driven culture

Qualifications

10+ years in marketing/growth leadership

Strong experience in digital marketing, SEO, paid ads, and multichannel campaigns

Proven track record of driving revenue and scaling growth

Experience managing teams, including content/creative teams

Familiarity with Google Analytics, CRM tools, WordPress, and marketing automation

Benefits

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Work Location: In person

Salary: $100,000 - $140,000 a year

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