Lifecycle Marketing Manager

Overview

Company Name:

IG US Holdings, Inc.
Role:

Lifecycle Marketing Manager
Location:

Chicago, IL - Hybrid 3 days/week in office
What You’ll Do

Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
Manage marketing automation platforms and ensure seamless integration with our tech stack
Optimization & Analytics

Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
Use data analytics tools to derive actionable insights and drive continuous improvement
Build sophisticated customer segmentation and personalization strategies at scale
Lead and mentor a team of up to 3 lifecycle marketing professionals
Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
Work with Creative to develop compelling messaging and assets that resonate with traders
Coordinate with Compliance to ensure all communications meet regulatory requirements
Present channel strategy and campaign results to cross-functional partners and executive leadership
Who You Are

5-7 years of lifecycle marketing experience building and scaling lifecycle programs
3+ years of people management experience
Expert-level proficiency with marketing automation platforms
Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
Deep experience with customer segmentation and personalization at scale
Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
Excellent communication and presentation skills
Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
Demonstrated ownership mindset with ability to execute end-to-end with autonomy
Preferred Experience

Background in fintech, trading platforms, or financial services
Experience in regulated industries (FinTech, Wealth Management)
Knowledge of FINRA and SEC marketing requirements
Company Perks & Benefits

Performance Bonuses
Stock Purchase Options
401k Plan
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Daily catered lunch when in the office
Full kitchen with snacks and beverages
Shuttle to/from Metra
Salary & Discretion

Salary Range:

$120,000 - $148,000
The actual salary offered will be based on the candidate's level of experience and qualifications.

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