Performance Marketing Lead - Organic

Lemonaid Health is a direct-to-consumer telehealth company making healthcare accessible and affordable for its patients. We connect patients with licensed providers for conditions across weight loss, sexual health, mental health, hair loss, skincare, and more. Our model integrates telemedicine, pharmacy, and ongoing care into one seamless experience. We’re growing fast and looking for marketers who can own their channels and scale them profitably.
About the Role

You’ll own Lemonaid’s organic growth engine and marketing operations. This means building and executing our SEO strategy, owning the reporting infrastructure that the entire marketing team relies on, and managing relationships with external agency partners across paid channels. You’re the person who makes sure we know what’s working, what isn’t, and that our partners are delivering.
What You’ll Do

Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.)
Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting
Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut
Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription
Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints
Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation
Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights
Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards
You Bring

3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription business
Deep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition
Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar)
Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments
Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volume
Excellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative brief
Self-directed operator who thrives in lean, fast-moving environments with minimal structure
Nice to Have

Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)
Familiarity with healthcare advertising compliance, including LegitScript requirements
Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns
Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies
Background working across multiple service lines or product categories simultaneously
Why Lemonaid

Direct access to the leadership team and real influence over company direction - no layers of middle management
Ground-floor opportunity to build the growth marketing function the right way
Remote-first culture with competitive compensation
Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare
Comprehensive benefits including medical, dental, vision, and PTO

#J-18808-Ljbffr