SEO Optimization Specialist

SEARCH ENGINE OPTIMIZATION (SEO) SPECIALIST
Role Summary
We are looking for an SEO Optimization Specialist who can own organic search performance end-to-end while working directly with clients. This role is not about surface-level SEO or generic reporting. You will be responsible for diagnosing SEO issues, implementing optimizations, explaining tradeoffs to clients, and showing measurable progress over time.

You should be equally comfortable inside Google Search Console as you are on a client call explaining why rankings moved or did not.

Core Responsibilities
Client Management and Communication

Serve as the primary SEO point of contact for assigned clients

Translate technical SEO findings into clear, actionable explanations clients can understand

Set realistic SEO expectations and timelines based on data, not promises

Lead SEO review calls and written performance updates

Push back when client requests conflict with SEO best practices, using evidence

Technical SEO

Audit websites for crawlability, indexation, site structure, and performance issues

Diagnose and resolve issues related to:

Index bloat and crawl budget waste

Canonicalization, redirects, and duplicate content

Core Web Vitals and page speed

XML sitemaps and robots.txt

Work with developers or internal teams to implement fixes correctly

On-Page and Content Optimization

Optimize pages for search intent, not just keywords

Improve title tags, meta descriptions, headings, internal linking, and schema

Identify thin, competing, or underperforming pages and recommend consolidation or pruning

Guide content strategy for local and hyperlocal SEO when applicable

Local SEO (If Applicable)

Optimize Google Business Profiles

Improve local landing pages and location-based content

Ensure NAP consistency and local ranking signals

Reporting and Analysis

Monitor performance using:

Google Search Console

Google Analytics (GA4)

SEO tools (Ahrefs, SEMrush, Screaming Frog, or similar)

Analyze trends in impressions, clicks, rankings, and conversions

Explain causation vs correlation clearly to clients

Use data to justify next actions, not just describe past performance

What success looks like

Clients understand what is happening with their SEO and why

Technical SEO issues are identified early and resolved correctly

Organic visibility improves steadily, not randomly

Fewer reactive conversations, more strategic ones

SEO recommendations are trusted and acted on

Requirements

Required Skills and Experience

3+ years of hands-on SEO experience with real traffic and ranking responsibility

Proven experience working directly with clients

Strong technical SEO foundation

Clear written and verbal communication skills

Ability to explain complex SEO topics without jargon

Comfortable challenging assumptions and defending recommendations with data

Experience collaborating with developers, designers, or product teams

Preferred qualifications

Experience with multi-location or real estate websites

Familiarity with CMS platforms (WordPress, custom CMS, IDX-based sites, etc.)

Understanding of how SEO interacts with paid search and CRO

Experience managing large sites with thousands of indexed pages

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