VP of Digital Product/Ecommerce

VP of Digital Product/Ecommerce

SBH Fashion New York, NY
VP of Digital Product/Ecommerce

The head of eCommerce will serve as the strategic and operational leader of the brand's digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience. The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability.
Key Responsibilities

Strategic Leadership & P&L Ownership
Own the eCommerce P&L driving revenue, profitability, and customer lifetime value.
Develop and execute the digital growth strategy aligned with company goals and brand values.
Partner closely with Finance to forecast, model, and report on key performance metrics.
Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience.
Lead cross-functional alignment on digital priorities across Marketing, Product, Operations, and Creative teams.
Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.
Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.
Customer Experience & Conversion
Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.
Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.
Partner with Operations to ensure flawless execution from order to delivery.
Performance Marketing & Retention
Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels.
Enhance retention strategies through CRM, loyalty, and personalization programs.
Team Leadership & Development
Lead, mentor, and develop a high-performing team.
Foster a culture of accountability, collaboration, and continuous improvement.
Set clear KPIs and professional development goals aligned with company strategy.
Champion an innovation mindset empowering the team to experiment, challenge convention, and surface bold ideas that drive growth and elevate the customer experience.
Report and communicate performance to the executive team, translating analytics into actionable strategies that drive measurable business outcomes.
Qualifications

15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.
Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.
Experience managing full P&L and driving profitability.
Strong understanding of Shopify (or similar), analytics platforms, and CRM systems.
Strategic thinker with hands-on execution capability.
Exceptional leadership, communication, and stakeholder management skills.
Passion for customer experience.
Salary $200,000 + 15% Bonus

Seniority level: Executive
Employment type: Full-time
Job function: Product Management and Marketing
Industries: Staffing and Recruiting