Assistant Brand Manager - DIY

Job Type

Full-time

Description

This position will be focused on our DTC brand, WallPops. This highly organized marketer will manage day-to-day marketing coordination across creative, agencies, E-commerce, sales, and customer service. Ensuring our brand shows up consistently and on time across touchpoints. The role will streamline workflows, coordinate campaigns, manage social and email content and support sales initiatives.

PRIMARY DUTIES

Brand & Channel Support

Partner with the Brand Manager to execute marketing plans aligned with revenue goals across DTC, E-commerce, and National Accounts
Coordinate and manage timelines for product launches and integrated marketing campaigns
Collaborate cross-functionally to keep projects aligned and on schedule
Ensure all marketing deliverables reflect consistent brand messaging and strategy
Create sales tools and collateral to support National Accounts and drive revenue growth
Digital Marketing & Content

Coordinate content with agencies for organic and paid social campaigns
Coordinate email content and scheduling in alignment with campaign calendars
Write and edit copy as needed for social, email, ads, campaigns, and product content
Engage with followers, influencers and brands partners across platforms
Partner with Customer Service to manage responses and maintain brand-aligned messaging
Monitor campaign performance and provide input on future strategy based on KPIs and insights
Support E-commerce growth through optimized product detail pages, A+ content, digital merchandising, and retail media alignment
Partner with the E-commerce team to ensure content supports conversion, traffic, and revenue KPIs
Project Management

Maintain timelines, status updates, and overall coordination for cross-functional marketing projects
Use Monday.com and other tools to ensure seamless workflow and campaign execution
Requirements

EDUCATION & EXPERIENCE

4+ years of marketing experience
Experience coordinating and hands-on execution of campaigns
Experience working within digital marketing platforms such as Shopify, Klaviyo, DAM systems, and project management tools such as Monday.com
Strong project management and organizational skills
Hands-on experience with social media, email marketing, website content, digital campaigns, presentations and marketing collateral
Excellent written and verbal communication skills
Highly collaborative and comfortable working cross-functionally
Creative thinker who can execute efficiently