Digital Marketing Executive (ecommerce) #ESY

Responsibilities

Support compliance with corporate brand guidelines across all online channels.
Conduct market profiling and analyse digital and e marketing channels.
Support formulation of digital marketing strategies and recommendations.
Participate in monthly marketing and promotion planning to ensure alignment between online and offline initiatives.
Design online marketing content and develop collaterals for digital campaigns
Execute digital marketing initiatives across websites, social media, SNS and EDMs
Plan and manage social media marketing calendars to grow brand followers and online communities.
Coordinate customer engagement efforts and enhance customer experience across social platforms.
Monitor e commerce and digital campaign performance and optimise results
Maintain brand websites, ensuring up to date content and SEO optimisation
Work closely with digital and creative agencies to maximise campaign exposure within approved budgets.
Track advertising spend, analyse sales and campaign performance, and report insights
Support online to offline (O2O) initiatives to drive traffic to physical stores.

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