Director, Global Communications & Advocacy, Kiehl's DMI

Kiehl's Since 1851 is one of the world's most iconic and beloved skincare brands, rooted in a heritage of scientific formulation, community, and authenticity. As part of L'Oréal Luxe, we are committed to delivering best-in-class experiences for our consumers — and our people.

The Role
We are looking for a bold, culturally connected, and strategically minded Director of Global Communications & Advocacy to shape and drive Kiehl's presence on the world stage. This role sits at the intersection of brand strategy, storytelling, influence, and experience — and is a key driver of brand desirability globally.

What You'll Do

Support the development and direct the execution of the annual global communications strategy

Set clear and measurable objectives for owned global initiatives and campaigns

Create global communications assets (press releases, creative mailer concepts, event directives, etc.) for product and brand moments to drive awareness and recruitment

Lead global brand experiences and event management from general planning to agency management and on-site execution at all levels

Own the development of the brand's internal ambassador program, and global VIP and macro influencer strategy — from agency relations and contracts to IRL management

Direct and oversee brand collaborations across industries (art, fashion, entertainment, etc.)

Define and craft global communications & advocacy guidelines, in collaboration with the AVP, through insights that amplify the overall brand vision

Support the AVP in the development and presentation of internal brand presentations

Local Market Management & Support

Provide day-to-day support to local communications teams worldwide, ensuring their strategies and activations are aligned with global direction and deliver best-in-class results

Advise on local event and partnership strategy, messaging, and execution

Team Management & Development

Directly manage and support the success of the Global Communications & Advocacy Consultant

Advise and manage market/zone stakeholders to ensure a globally consistent communications strategy is executed

Administrative & Budget Management

Oversee contract development and management

Manage vendor relationships, invoicing, and payment as needed

Oversee budget management across all department projects

Who You Are
In-depth knowledge of:

Communications, event execution, and consumer engagement

Brand partnerships — identification and execution

Spokesperson and talent management

Project analysis and recapping with metrics

Social media, with TikTok and Instagram as priority platforms

VIP and influencer landscape across beauty, entertainment, and lifestyle

The emergence of AI and how it amplifies day-to-day tasks and brand KPIs

Your core KPIs:

Increased brand awareness

Global and market share of conversations, influence, and engagement

Brand position in luxe beauty and total skincare markets

Consumer sentiment and brand love

Competitive analysis

Reach, engagement, and impressions of activations (+ sales metrics where applicable)

Building actionable plans and executing projects across groups and teams

Leveraging cultural trends, metrics, and consumer insights to develop strategies and demonstrate success

Compelling storytelling that drives audience understanding and creates desire

What's In It For You

Competitive salary:

$130,000 – $175,000

(compensation will depend on relevant skills, experience, and location)

Profit-sharing and performance bonuses

Generous paid time off and holiday schedule

Access to learning & development programs and career mobility within L'Oréal Luxe

Our Commitment to Diversity & Inclusion
At L'Oréal, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion, or other employment practices on the basis of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to participate in our application process, please contact us at accommodations@loreal.com .

#J-18808-Ljbffr