Overview
Leads the development and execution of business/consumer intelligence for The Wendy's Company, including the ongoing evolution and enhancement of the tools and capabilities that enable it. This role focuses on leveraging consumer, competitive, and industry information to drive actionable insights that optimize business performance and strategic decision‑making. Influence spans the entire Wendy's system – from senior leadership to franchisees, suppliers, agency partners, and internal partners (marketing, investor relations, etc.). This is a high‑visibility, high‑impact role in defining where we are as a brand/business, where we want to go, and how we can get there.
Responsibilities
- Guide marketplace and competitive intelligence via the ongoing monitoring of macro trends, category dynamics, and shifting consumer behaviors to identify opportunities and threats.
- Develop and maintain enterprise‑wide platforms, dashboards, and reporting tools to enable both strategic and real‑time decision‑making.
- Integrate disparate data sources – internal (POS, first‑party) and external (Circana, brand health, SMG, credit card) – into a unified intelligence ecosystem that contextualizes Wendy's performance and identifies opportunities for growth.
Capability / Toolkit Development
- Lead continuous evolution of the research/data “toolkit” to enable enhanced consumer and business understanding, including updates to existing capabilities, development of new capabilities, and integration of consumer insights across new opportunities.
- Oversee all research that tracks and optimizes the strength of the Wendy's brand relative to key competitors (brand health tracking, competitive creative/media activity, etc.).
- Provide analytics and thought leadership on consumer segmentation frameworks – behavioral, attitudinal, demographic – and guide how each should be used to inform decision‑making.
Organizational Leadership
- Inspire, develop, and lead a team of insights professionals, managing finances and resources to maximize quality and impact while fostering a culture of curiosity, rigor, innovation, and continuous improvement.
- Serve on the Insights & Innovation leadership team.
- Partner with senior leaders in brand, finance, and operations (and key external partners) to clarify “what”, “so what”, and “now what” implications.
- Drive supplier strategy, roster management, and RFP processes across the majority of the Insights/Analytics annual budget.
Education
Bachelor's Degree.
Travel
10%.
Pay Range
$154,000.00 – $277,000.00 annually.
Qualifications
- Bachelor's Degree in marketing, analytics, finance, or a related field; MBA preferred.
- 10+ years in consumer insights and/or business intelligence.
- Strong communication, presentation, and stakeholder management skills.
- Strong people‑management background.
- Creative thinker capable of delivering results in a dynamic environment.
Work Location
Expected to primarily work at the Wendy's Restaurant Support Center (1 Dave Thomas Blvd, Dublin, OH 43017) and to be in the office at least four days a week.
Benefits
Eligible for a wide array of benefits, including parental leave, free employee assistance program sessions, 401(k) match, and other offerings. For detailed benefit information, please visit the company benefits website.
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
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