Marketing Coordinator

Position Overview
The Marketing Coordinator plays a key role in supporting organizational visibility and growth through the execution of marketing initiatives across content, digital, and campaign channels. The Coordinator supports content creation, website management, email marketing, social media, and event support, and assists with SEO and broader content initiatives. The role ensures marketing strategies are effectively executed through collaboration with cross‑functional teams to maintain consistent messaging and deliver coordinated initiatives. The Coordinator evaluates ongoing marketing efforts and identifies opportunities to improve efficiency and impact.

Primary Functions

Content & Digital Execution

Develops and publishes blog and website content aligned with SEO strategy and broader content initiatives

Maintains and updates website content in WordPress to ensure accuracy, consistency, and optimization

Supports SEO efforts including keyword alignment, on‑page optimization, and ongoing content improvements

Campaign & Channel Support

Plans, creates, and schedules organic social media content across relevant platforms

Supports paid social media campaigns through asset preparation, audience targeting, and performance tracking

Executes email marketing campaigns in HubSpot, including segmentation, scheduling, and reporting

Marketing Operations & Enablement

Assists in building and maintaining marketing automation workflows, including email sequences, lead nurturing, and campaign triggers

Designs marketing assets such as flyers, social graphics, and promotional materials using Canva

Supports event marketing activities including promotional materials and post‑event communications

Organizes and maintains marketing assets to ensure consistency and accessibility

Performance & Optimization Support

Monitors and reports on performance metrics across content, email, and social campaigns

Identifies trends and supports recommendations to improve marketing effectiveness and efficiency

Leverages AI tools to support content development, campaign execution, and workflow efficiency

Collaborates with internal stakeholders to support ongoing marketing initiatives

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

1–3 years of hands‑on experience in marketing, communications, or content development

Strong writing, editing, and content creation skills with high attention to detail

Experience supporting digital marketing initiatives across web, email, and social channels

Understanding of SEO principles and content optimization practices

Familiarity with marketing platforms such as CRM, email marketing tools, and social media management systems

Ability to manage multiple priorities in a fast‑paced, collaborative environment

Experience using design tools (e.g., Canva) to support marketing asset development

Exposure to marketing automation, campaign execution, and performance tracking

Comfort using AI tools to support content creation and workflow efficiency

Ability to interpret basic performance data and support continuous improvement of marketing efforts

Compensation and Benefits
Pay Range: $65,000—$80,000 USD.

Full‑time salaried role with a competitive compensation package, including health, vision, dental insurance, Health Savings Account, 401(k) retirement plan matched by the company, disability and life insurance, generous paid time off, holidays, volunteer time off, technology reimbursement, and other perks.

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