Sr. Account Manager (B2B/ABM Focus)

About Viamedia.ai

At

Viamedia.ai

, we combine the power of advanced

ad technology

, expert

advertising representation

, and end-to-end

advertising solutions

to help our partners grow revenue and connect with audiences everywhere.

As the nation's leading independent media partner, we represent

MVPDs, BSPs, CTV platforms, and FAST channels

, delivering AI-powered insights, automated ad serving through

Parrot ADS

, and a full suite of managed services that make advertising smarter, simpler, and more effective - from local to national scale.

About the role

The Senior Account Manager (Sr. AM) serves as the strategic lead across a portfolio of B2B and ABM-focused campaigns, acting as a trusted advisor to clients, agency partners, and internal stakeholders.

This role owns end-to-end campaign strategy and performance, with deep involvement in programmatic activation, audience strategy, and account growth.

The Sr. AM bridges ABM strategy, audience planning, and hands-on execution, ensuring campaigns are aligned to business outcomes such as pipeline growth, account engagement, and measurable conversions.

Key Responsibilities

Client Strategy & ABM Leadership

Serve as the primary strategic lead for B2B and ABM campaigns aligned to pipeline and revenue goals
Develop account-based targeting strategies including company lists, job titles, and intent data
Translate client objectives into full-funnel programmatic strategies
Lead client conversations with executive-level clarity
Provide forward-looking recommendations, not just reporting
Campaign Ownership & DSP Execution

Maintain hands-on knowledge of DSP platforms
Validate setup, targeting, and optimization strategies in-platform
Guide audience segmentation, inventory selection, and KPI-based optimization
Identify pacing risks, performance gaps, and optimization opportunities
Data, Insights & Measurement

Analyze performance across DSPs, log-level data (LLD), and CRM integrations
Leverage LLD to validate delivery, optimize supply paths, and uncover deeper insights
Translate data into business outcomes such as pipeline and engagement
Build ABM insights including account engagement and funnel progression
Deliver optimization plans tied to revenue impact
Audience Strategy & Data Partnerships

Develop B2B / ABM audience strategies using 1st and 3rd-party data
Work with partners to source and evaluate data providers
Assess audience quality, scale, and performance
Activate and optimize audience segments across DSPs
Provide guidance on segmentation and measurement frameworks
Growth, Retention & Revenue Impact

Own account growth strategy and identify upsell opportunities
Partner with Sales on proposals and RFPs
Influence renewals through performance storytelling
Expand channels, audience strategies, and measurement approaches
Operational Leadership

Act as the quarterback across CS, Trading, AdOps, and Sales
Build scalable workflows to improve efficiency
Ensure clear communication and minimal execution gaps
Escalate issues with context and solutions
Preferred Qualifications

Demonstrated expertise in

B2B marketing strategy

, including experience with

Account-Based Marketing (ABM)

approaches
Strong proficiency in

programmatic advertising

, with hands-on experience managing and optimizing campaigns
Advanced capability in

log-level data analysis

to extract insights and drive performance improvements
Experience sourcing and leveraging

third-party data

to inform targeting, segmentation, and campaign strategy
Proven ability to conduct

advanced campaign analysis

, translating data into actionable recommendations
Excellent

executive communication skills

, with the ability to present insights and strategies to senior stakeholders
Strong

cross-functional leadership experience

, collaborating effectively with marketing, sales, data, and product teams

Department: Customer Success
Reports To: Associate Director / Director, Customer Success

FLSA Status: Exempt

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. Note Viamedia.ai may change the requirements of this position at any time at their discretion. Viamedia.ai is an equal opportunity employer.