Assistant Brand Manager

Job Description
Key Responsibilities
Marketing Activity

Plan and execute integrated marketing activity across advertising, digital, and in-store activations

Brief and deliver high‑quality campaigns and content with creative, media, and external agency partners

Own the social media presence of your brands, working closely with the social agency on content, calendar and community management

Support new product launch activities

Brand Planning

Assist the annual brand planning process, developing short‑ and long‑term brand strategies aligned with company objectives

Monitor market trends and competitor activity to identify opportunities and potential risks

Market Analysis

Gather and analyse sales data, consumer feedback, and market research to measure brand performance

Prepare regular reports on campaign metrics and market trends

Provide recommendations to optimise brand activity and maximise market share

Budget & Financial Management

Assist in tracking brand budgets, raising purchase orders, and ensuring cost effectiveness

Identify cost-saving opportunities and budget optimisation initiatives

Cross‑Functional Engagement

Liaise with sales and internal teams to maximise the impact of brand plan activity

Create sales tools and decks to drive internal and external buy‑in

Take on mentorship tasks and delegated responsibilities to build leadership skills

Brand Consistency & Governance

Maintain brand guidelines and ensure consistent brand identity across all channels

Keep internal and external portals up to date with current materials and imagery

Support training for internal stakeholders to uphold brand standards

Desired Skills and Experience

Education:

Bachelor's degree in Marketing, Business, or a related field

Experience:

1–3 years in brand management, marketing, or a similar role — FMCG experience highly regarded

Technical Skills:

Proficient in MS Office; familiarity with Power BI, Circana, or similar analytics platforms is a plus

Analytical:

Strong ability to interpret market data, derive insights, and recommend solutions

Project Management:

Proven ability to juggle multiple projects and deadlines simultaneously

Communication:

Excellent verbal and written communication skills; proactive and collaborative by nature

Creative Mindset:

Able to think outside the box and develop innovative marketing approaches in a competitive market

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