Head of Marketing

Head of Marketing About Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.
Life at Plutus Health Plutus Health offers a unique work environment that is both thrilling and enriching, fostering personal and professional growth. Our company is a hub of innovation, collaboration, and continuous learning, where we encourage our employees to adopt a positive mindset and strive for excellence.
At Plutus Health, you'll be part of a vibrant team that thrives on creativity and problem‑solving. You'll have the opportunity to work on cutting‑edge projects, leveraging the latest technologies and methodologies to deliver intelligent solutions that make a tangible difference for our clients.
Plutus Health prioritizes the well‑being of its employees and fosters a supportive and inclusive culture that promotes work‑life balance. If you are enthusiastic about joining a vibrant organization that values your input, Plutus Health is the ideal place to pursue your career goals.
Job Title: Head of Marketing
Experience: 10+ years of B2B marketing leadership targeting healthcare enterprises
Qualification: Bachelor’s degree in Marketing, Business, or Communications (required); MBA or healthcare‑related advanced degree (preferred)
Location: Dallas, Texas
Terms: Full‑time
Job Summary Enterprise B2B marketing leader driving an aggressive growth strategy. Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech‑enabled RCM.
Recognition & Growth Inc. 5000 honoree – 2 consecutive years, recognized for rapid revenue growth
SMU Cox 100 – 3 consecutive years (fastest‑growing Dallas companies)
Proven scalability: Built on proprietary technology and dedicated global teams
Dual‑Brand Portfolio Plutus Health (Primary Brand): Tech‑enabled RCM outsourcing serving multi‑specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimization
Artemis ABA: Practice management SaaS platform for ABA therapy providers
What Makes Us Different Technology‑first approach: Proprietary workflows, AI‑powered automation, real‑time analytics
Vertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billing
Global delivery advantage: Round‑the‑clock support with cost savings
KPI‑driven pricing model
Rapid growth trajectory: Expanding its client base, geographic footprint, and service capabilities
CRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience 10+ years of B2B marketing leadership targeting healthcare enterprises
Proven ABM program success with measurable pipeline impact
Experience building and executing multi‑touch ABM campaigns targeting C‑suite and clinical decision‑makers
Experience with 12‑month enterprise sales cycles involving 5–10 stakeholders
Track record of achieving 30%+ improvement in sales cycle velocity through ABM
Healthcare Industry Expertise RCM outsourcing services marketing (medical billing, coding, denial management)
Healthcare SaaS go‑to‑market experience (EMR/EHR, practice management, billing software)
Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE‑backed boards
Experience marketing to CFOs and PE‑backed healthcare organizations, with the ability to create ROI‑focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimization
Knowledge of HIPAA compliance in marketing operations
Experience marketing to multi‑specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companies
Digital Marketing Mastery HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automation
Full‑funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargeting
Marketing automation platforms (HubSpot, Marketo, Pardot)
Intent data platforms (6sense, ZoomInfo, Bombora)
Account‑based advertising and personalization tools (Demandbase, Terminus, Mutiny)
AI‑Powered Marketing Innovation Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimization
AI‑driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalization
Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools
Brand & Market Leadership Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI tracking
Brand positioning and messaging against market leaders
Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
Customer engagement initiatives: User conferences, advisory boards, reference programs, success stories
Analyst relations: Engaging KLAS, Black Book, and Gartner to build market credibility
Execution Excellence Experience building a marketing function from scratch in a growth‑stage company ($50M–$100M revenue)
Managed marketing budgets of $3M+ with strong ROI discipline
Led teams of 5–10+ members (internal and agencies)
Built a scalable content engine: Case studies, whitepapers, video, webinars
STRONG PLUS (Differentiators) Industry Experience Global delivery model marketing experience
ABA, behavioral health, or ASC market knowledge
Experience in PE‑backed healthcare companies
Marketing engagement with CFOs, COOs, and PE portfolio company boards
Competitive intelligence expertise
Technical Capabilities HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
Predictive analytics and propensity modeling
Marketing data warehouse architecture
API integrations and martech stack optimization
Strategic Skills Market research and analyst relations (KLAS, Black Book, Gartner)
Key Opinion Leader (KOL) development programs
Partner/channel marketing experience
PE firm relationship building and portfolio company targeting
KEY RESPONSIBILITIES Strategic Planning (25%) Own revenue contribution targets through marketing‑sourced pipeline
Develop integrated marketing strategy across services (Plutus) and software (Artemis)
Build ICP definitions and account selection criteria for ABM programs
Create competitive positioning
Design and execute tiered ABM programs targeting named enterprise accounts
Develop CFO‑focused value propositions, including ROI calculators and EBITDA impact models
Brand, Events & Market Presence (25%) Plan and execute major healthcare conferences annually
Target PE firm events and healthcare investment conferences
Launch annual customer conference and advisory board programs
Produce annual thought leadership content on RCM trends, ABA outcomes, and financial optimization
Engage KLAS, Black Book, and Gartner for evaluations and rankings
Build PR strategy and media presence in healthcare publications
Demand Generation (35%) Generate marketing‑qualified accounts (MQAs)
Drive pipeline growth from marketing channels
Execute LinkedIn ABM campaigns
Build SEM strategy to capture high‑intent search traffic
Create vertical‑specific content across target segments
Develop board‑ready materials (executive summaries, ROI models, implementation roadmaps)
Optimize conversion funnels
Implement AI‑powered lead scoring, email optimization, and personalization
Sales Enablement & Team (15%) Develop personalized landing pages and account‑specific microsites
Create competitive battlecards and sales decks
Build CFO‑focused tools (ROI models, TCO analyses, payback calculators)
Conduct weekly pipeline reviews with sales leadership
Recruit and manage a 3–5 member marketing team
Build real‑time dashboards tracking engagement, pipeline, and revenue
QUALIFICATIONS Education & Experience Bachelor’s degree in Marketing, Business, or Communications (required)
MBA or healthcare‑related advanced degree (preferred)
10+ years of B2B healthcare marketing leadership
5+ years of enterprise ABM experience
3+ years in RCM or healthcare SaaS marketing
Experience selling to CFOs and PE‑backed healthcare organizations
Technical Skills HubSpot Marketing Hub (advanced proficiency)
AI tools for content, analytics, and automation
LinkedIn Campaign Manager and Sales Navigator
Google Analytics 4, Google Ads, Tag Manager
ABM platforms (Demandbase, 6sense, Terminus)
Intent data tools (ZoomInfo, Bombora, Clearbit)
Analytics tools (Tableau, Looker, Power BI)
Financial modeling tools for ROI/TCO analysis
Leadership Competencies Data‑driven decision‑making with strong analytical rigor
Financial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback)
Cross‑functional collaboration across marketing, sales, product, and operations
Strong understanding of RCM workflows, HIPAA, and healthcare buying committees
Executive presence: Comfortable engaging with C‑suite and boards
Bias for action with comfort in ambiguity
Ability to balance strategic vision with hands‑on execution
WORKING STYLE & CULTURE FIT You’ll thrive here if you: Move fast in a high‑growth environment
Make data‑driven decisions and operate through dashboards
Prefer direct communication and fast decision‑making
Can translate marketing into financial outcomes
Entrepreneurial and comfortable building from scratch
Results‑oriented and measured on revenue impact
Hands‑on and execution‑focused
Why join Plutus Health? Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectory
Impact: Build the marketing function from the ground up at a critical inflection point
Growth Market: Healthcare RCM and ABA SaaS are rapidly expanding
Target‑Rich Environment: PE firms managing healthcare portfolio companies
Competitive Advantage: Global delivery model + proprietary technology
Leadership: Experienced operators with a decisive and empowering CEO

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