Creative Director - Brand

Creative Director - Brand Bogota, Colombia (Remote Friendly)
Robots & Pencils is seeking a senior-level Art Director, Brand Experience to own and evolve the company's visual identity as the organization scales. This is a fully internal role focused exclusively on brands, not client delivery.
This is a hands-on brand leadership position. You will define the visual system, establish governance, and lead execution across all external brand touchpoints. You will introduce structure, workflows, and quality controls that allow the brand to scale without dilution.
You will operate with full accountability for how Robots & Pencils shows up in the market. This is not advisory brand guidance. This is ownership of systems, decisions, and outcomes.
You will partner closely with executive leadership, marketing, and business development to ensure the brand consistently reflects the technical excellence and creative intelligence of our work.
Key Responsibilities
Brand Architecture & Visual Systems
Define and evolve the Robots & Pencils visual identity system
Establish and document brand guidelines, standards, and usage rules
Create scalable design systems and templates for repeatable execution
Define system boundaries for brand expression across digital, print, presentation, and motion
Identify inconsistencies, gaps, and risks in current brand execution
Develop a clear roadmap for brand system evolution aligned to company growth
Brand Governance & Quality Control
Act as final approval authority for all outbound brand materials
Establish structured intake, prioritization, and review workflows
Enforce visual consistency across all external-facing assets
Raise craft standards across the organization through clear expectations and feedback
Reduce ad hoc design work and delivery disruption through better systems
Brand Execution & Creative Direction
Lead high-visibility marketing, growth, and business development assets
Translate brand strategy into concrete visual outcomes
Provide creative direction across digital, social, presentation, video, and print formats
Ensure every external touchpoint reinforces brand clarity and credibility
Production & Vendor Oversight
Manage third-party vendors for video, motion, and print production
Provide clear creative direction, briefs, and quality control
Evaluate vendor output against brand standards and expectations
Establish reliable production partnerships that scale with the business
Building for Scale
Define the operating model for the Brand Experience function
Identify future hiring needs and role definitions
Recruit, mentor, and lead future brand contributors
Establish sustainable processes that allow brand quality to scale with growth
Hands-on motion or video creation experience is a plus, not a requirement
Required Skills & Qualifications
Deep expertise in visual identity systems, brand architecture, and governance
Proven experience leading brand within a consultancy, agency, or scaling organization
Portfolio demonstrating system-level brand thinking, not just execution
Experience managing external creative and production vendors
Confidence working with executive stakeholders and senior leadership
Strong operational discipline and comfort creating structure from ambiguity
High ownership mindset with the ability to both lead and execute
Nice to Have
Motion design or video production experience
Experience building internal brand teams from the ground up
Experience supporting marketing and business development initiatives
Familiarity with brand systems operating across digital and enterprise environments
Personal Competencies
Brand Stewardship Mindset – Treats visual identity as a strategic system, not a collection of assets.
Systems Thinking – Understands how guidelines, templates, workflows, vendors, and people interact to produce brand outcomes.
Executive Communication – Clearly articulates brand decisions and trade-offs to senior stakeholders.
Execution Ownership – Drives initiatives from definition through delivery and adoption.
Craft Leadership – Raises quality through standards, feedback, and example.
Builder Mentality – Enjoys establishing foundations, teams, and operating models where none exist.
Why This Role Matters
At Robots & Pencils, our client work reflects technical excellence and creative intelligence. Our brand must communicate that same standard, clearly, consistently, and at scale.
This role defines how the market experiences Robots & Pencils. By establishing strong visual systems, governance, and execution discipline, you ensure the brand evolves without fragmentation or dilution.
The decisions made in this role will influence how the company presents itself for years to come.
This is brand leadership with a measurable impact.
Why Join Robots & Pencils?
We don't chase aesthetics. We build systems that work.
You'll operate with real ownership, executive trust, and long-term accountability. You'll shape how Robots & Pencils is perceived as it scales and build the foundation for a world-class Brand Experience function. You'll grow through responsibility, clarity, and meaningful outcomes.