Vice President of Development & Marketing

Vice President of Development & Marketing
Full Time Senior Management Family Resource Center, Utica, NY, US

Salary Range: $120,000.00 To $135,000.00 Annually

Position Summary
ICAN Vice Presidents provide strategic leadership across multiple programs or operational functions. This role translates agency strategy into coordinated action, ensures quality and compliance, and is accountable for outcomes, staff leadership, fiscal oversight, and mission alignment.

The Vice President of Development and Marketing is responsible for an integrated fundraising and brand management system that ensures diversified revenue growth, donor engagement, community visibility, and strategic communications alignment across all programs and operational departments in alignment with ICAN’s enterprise level strategy and strategic plan.

This role oversees agency-wide Development and Marketing operations, and may supervise Directors, Managers, or equivalent positions within the development/marketing portfolio, and is accountable for contributed Key Performance Indicators (KPIs), brand integrity and revenue performance.

Core Responsibilities

Strategic & Operations Leadership

Decision-Making & Accountability

Data, Outcomes & Quality Improvement

Fiscal & Resource Oversight

Human Resources Oversight

Community & Systems Engagement

Mission & Culture Stewardship

Performance Metrics

Achievement of position specific outcomes and KPIs

Meeting or exceeding quality, compliance, and service delivery standards

Conscientious fiscal management and budget adherence

Effective team leadership, high quality supervision and professional development of direct reports

Cooperation and collaboration with other agency leaders

Positive contributions to agency-wide initiatives

Demonstrated commitment to ICAN mission and values and consistent role modeling of those values

Position-Specific Responsibilities

Translate enterprise strategy into coordinated development operations across the agency.

Set financial direction and policy within portfolio scope.

Supervise and coach Directors/Managers within the finance function.

Establish financial performance expectations and accountability systems.

Lead financial components of strategic planning and agency-wide initiatives.

Reinforce ethical stewardship, transparency, and mission-aligned fiscal decision-making.

Programs / Operational Functions Overseen

Individual Giving and Annual Fund

Major Gifts and Planned Giving

Corporate Sponsorships and Partnerships

Foundation and Grant Strategy

Fundraising Events Strategy and Execution

Marketing and Communications Strategy

Brand Management and Message Integrity

Digital Engagement and Content Strategy

CRM Oversight and Donor Data Management

Key Outcomes & KPIs

Year-over-year philanthropic revenue growth

Increased donor retention rate

Diversified revenue mix

Campaign return on investment targets achieved

Increased digital engagement and community visibility metrics

Expansion of qualified donor pipeline

Budget / Funding Responsibilities

Development and marketing department budgets

Contributed revenue forecasting

Campaign cost management and ROI analysis

Vendor and consultant oversight (creative, digital, event production)

Community & Partner Relationships

Major donors and prospects

Foundations and grant-making entities

Corporate sponsors and business leaders

Media partners

Volunteer leadership and campaign committees

Education/Experience

Minimum 5 years of progressive leadership experience

Bachelor’s Degree in Business Administration, Nonprofit Management, Marketing, Communications, or related field required

Master’s Degree in related field preferred

Demonstrated experience leading multi-million-dollar fundraising portfolios

Proven success in major gifts, foundation strategy, and revenue diversification

Experience overseeing CRM systems and donor data analytics

Experience representing an organization in senior-level community and philanthropic settings

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