Requisition Associate Brand Manager - Exclusive Brands

Why Work for KeHE? Full-time
Pay Range: $76,230.00/Yr. - $111,804.00/Yr.
Shift Days: , Shift Time:
Benefits on Day 1 Health/Rx
Dental
Vision
Flexible and health spending accounts (FSA/HSA)
Supplemental life insurance
401(k)
Paid time off
Paid sick time
Short term & long term disability coverage (STD/LTD)
Employee stock ownership (ESOP)
Holiday pay for company designated holidays
Overview At KeHE, we're obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee-owned distributor of natural and organic, specialty, and fresh products, we're committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you'll be embarking on a career that's moving forward. When you join KeHE, you're becoming part of a team that is a force for good.
Primary Responsibilities We are looking for a highly motivated Associate Brand Manager to support growth across our owned brands, including Cadia and Wild Oats — two distinct platforms serving different consumers and roles within our portfolio. This role sits at the intersection of brand strategy, commercialization, and execution, helping bring both brands to life across retail and marketing channels.
You will work closely with the Brand Director to translate strategy into action — leading integrated marketing initiatives, supporting new product launches, and collaborating cross-functionally with teams across sales, creative, operations, and external partners to drive in-market success. This is a high-impact role with exposure across brand, creative, and commercial functions — ideal for someone looking to grow into full brand ownership.
Essential Functions DUTIES, TASKS AND RESPONSIBILITIES:
Brand Planning & Integrated Marketing
Support development and execution of annual brand plans across Cadia and Wild Oats
Build and manage integrated marketing calendars across retail, email, social, and web
Translate key promotional priorities into channel-specific campaigns and content plans
Ensure alignment across marketing, sales, and creative teams
New Product Launch & Commercialization
Lead go-to-market execution for new product launches across both brands
Develop insights-led sell sheets, presentations, and launch materials
Partner with creative team on packaging briefs, messaging, and asset development
Ensure all channels are aligned for launch readiness (retail, digital, internal tools)
Retail & Sales Enablement
Partner with Sales to support new customer onboarding and retail expansion
Develop retailer-specific activation plans (endcaps, demos, POS materials)
Support key accounts with sampling programs and tailored sell stories
Contribute to sales materials and customer presentations
Business Performance & Insights
Track product, customer, and promotional performance across brands
Analyze data to identify growth opportunities and performance gaps
Support recommendations on assortment, distribution, and promotional effectiveness
Monitor competitive activity and category trends
Trade Shows & Key Activations
Support planning and execution of trade shows and key events
Align product focus and messaging with sales and brand priorities
Partner with internal teams to ensure strong in-market execution
Agency & Cross-Functional Coordination
Manage day-to-day workflows with external agency partners
Develop clear briefs and ensure deliverables meet timelines and brand standards
Coordinate across creative, project management, and sales teams to deliver integrated campaigns
Help improve processes, communication, and accountability across partners
Other duties and projects as assigned
SKILLS, KNOWLEDGE AND ABILITIES:
Strong analytical skills with the ability to interpret data, synthesize insights, and translate them into clear, actionable plans
Proven project management and organizational skills with a high attention to detail and the ability to manage multiple priorities simultaneously
Ability to work cross‑functionally and communicate effectively with diverse stakeholders
Experience supporting product launches or commercialization efforts preferred
Excellent written and verbal communication skills, including strong presentation capabilities
Proficiency in Microsoft Office Suite; experience with syndicated data tools (e.g., IRI, Nielsen, SPINS) a plus
Proactive, solutions‑oriented mindset with a willingness to take ownership and drive initiatives forward
Entrepreneurial mindset with a passion for brands, innovation, and the consumer/CPG landscape
Minimum Requirements, Qualifications, Additional Skills, Aptitude EDUCATION AND EXPERIENCE:
Bachelor's degree in Marketing, Business, or a related field
2-5 years of brand management, marketing, or product management experience, preferably in the CPG or food & beverage industry.
Experience working with imported brands or international suppliers a plus.
PHYSICAL REQUIREMENTS:
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job.
Requisition ID 2026-29178 Equal Employer Opportunity Statement KeHE Distributors provides equal employment opportunities to all employees and applicants for employment and prohibits all forms of discrimination and harassment on the basis of race, color, religion or faith, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training as well as the administration of all Human Resources and Talent Acquisition processes.