Field Marketing Manager

Field Marketing Manager Full-Time Leadership Role | Grand Rapids, MI + Michigan Travel | Relocation Assistance Available
BathWorks of Michigan, one of the fastest-growing Jacuzzi Bath Remodel dealers in the country, is looking for a highly organized, driven leader to take our Field Marketing team to the next level. We specialize in one-day bath and shower remodeling and this role plays a major part in driving company growth, brand awareness, lead generation, and revenue across Michigan markets.
This is not a sit-behind-a-desk management role. We're looking for someone who thrives being in motion, enjoys developing people, creates accountability, and takes pride in building strong team culture and structure.
You'll oversee Costco roadshows, home shows, expos, and retail events across Michigan while helping turn our Field Marketing division into a well-oiled machine.
What You'll Do Lead, coach, and develop the Field Marketing team
Hire, onboard, and train new team members
Manage schedules, staffing, event logistics, and inventory
Hold team members accountable to KPIs and performance expectations
Conduct trainings, roleplays, coaching, and field development
Track event performance, lead quality, and appointment results
Support events and team operations Tuesday through Sunday across multiple Michigan markets
What We're Looking For Leadership or management experience preferred
Home improvement industry experience preferred
Experience in field marketing, retail marketing, lead generation, promotions, operations, or canvassing preferred
Highly organized and self-driven
Strong leadership and communication skills
Passion for developing people and building high-performing teams
Comfortable traveling throughout Grand Rapids, Kalamazoo, Lansing, Muskegon, Midland, and Traverse City
Ability to work evenings and weekends based on event schedules
Why BathWorks? One of the fastest-growing Jacuzzi Bath Remodel dealers in the country
4.9-star Google rating with 1,000+ reviews
Certified Jacuzzi Bath Remodel dealer
Locally owned and operated in Michigan
Leadership growth opportunities
High-energy, team-first culture built around our core values: Hungry • Honest • Team Player • Customer First • Courage • Leadership
Compensation & Benefits Competitive base salary
Performance bonus opportunities
Growth opportunities within leadership
Mileage reimbursement and travel stipends where applicable
Health, dental, and vision insurance
401(k) options
Employee discounts
Company events and team outings
Fast-growing company with advancement potential
BathWorks of Michigan is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, height, weight, marital status, veteran status, or any other status protected by applicable law.