The Marketing Director is a strategic, hands-on leader responsible for driving
demand generation, pipeline growth, and brand visibility for our retail inventory
solutions business. This role owns end-to-end marketing strategy and execution—
from campaign development and content creation to analytics and
operations—while partnering closely with Sales, Product, and Customer Success.
The ideal candidate blends creativity, data-driven decision-making, and
operational excellence in a fast-paced growth environment.
Duties and Responsibilities
Demand Generation & Pipeline Growth
• Build and execute integrated campaigns that generate qualified leads and
pipeline.
• Own digital marketing strategy (SEO, email, social, website optimization).• Manage lead nurturing, funnel performance, and ROI optimization.
Product, Content & Brand Marketing
• Develop compelling messaging and value propositions across Barcode, RFID,
and related solutions.
• Create sales enablement assets (product sheets, case studies, decks,
competitive materials, videos).
• Lead product launches and translate market and customer insights into
positioning and content.
• Ensure consistent brand messaging across channels, verticals, and touchpoints.
Analytics, Operations & Events
• Build KPIs and dashboards to track marketing performance.
• Manage marketing technology stack (CRM, automation, analytics).
• Plan and execute trade shows, webinars, conferences, and customer
events with measurable ROI.
• Monitor market trends and competitive activity.
Collaboration & Leadership
• Partner with Sales, Product, and Customer Success on GTM strategy,
messaging alignment, and lead handoff.
• Manage agencies, contractors, and creative partners.
Core Competencies
• Hands-on execution with strong strategic perspective
• Data-driven optimization and performance measurement
• Clear storytelling and value-based messaging
• Cross-functional collaboration and adaptability
Experience & Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of B2B marketing experience (SaaS, retail tech, or enterprise
software preferred)
• Proven success driving demand generation and pipeline growth
• Strong content creation and storytelling skills
• Experience with CRM and marketing automation platforms (e.g., HubSpot,
Microsoft CRM, Marketo)