Marketing Director

The Marketing Director is a strategic, hands-on leader responsible for driving demand generation, pipeline growth, and brand visibility for our retail inventory solutions business. This role owns end-to-end marketing strategy and execution from campaign development and content creation to analytics and operationswhile partnering closely with Sales, Product, and Customer Success. The ideal candidate blends creativity, data-driven decision-making, and operational excellence in a fast-paced growth environment. Duties and Responsibilities Demand Generation & Pipeline Growth

Build and execute integrated campaigns that generate qualified leads and pipeline.

Own digital marketing strategy (SEO, email, social, website optimization). Manage lead nurturing, funnel performance, and ROI optimization. Product, Content & Brand Marketing

Develop compelling messaging and value propositions across Barcode, RFID, and related solutions.

Create sales enablement assets (product sheets, case studies, decks, competitive materials, videos).

Lead product launches and translate market and customer insights into positioning and content.

Ensure consistent brand messaging across channels, verticals, and touchpoints. Analytics, Operations & Events

Build KPIs and dashboards to track marketing performance.

Manage marketing technology stack (CRM, automation, analytics).

Plan and execute trade shows, webinars, conferences, and customer events with measurable ROI.

Monitor market trends and competitive activity. Collaboration & Leadership

Partner with Sales, Product, and Customer Success on GTM strategy, messaging alignment, and lead handoff.

Manage agencies, contractors, and creative partners. Core Competencies

Hands-on execution with strong strategic perspective

Data-driven optimization and performance measurement

Clear storytelling and value-based messaging

Cross-functional collaboration and adaptability Experience & Qualifications

Bachelors degree in Marketing, Business, Communications, or related field

7+ years of B2B marketing experience (SaaS, retail tech, or enterprise software preferred)

Proven success driving demand generation and pipeline growth

Strong content creation and storytelling skills

Experience with CRM and marketing automation platforms (e.g., HubSpot, Microsoft CRM, Marketo)