Director, Marketing

Director, Marketing At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests' stay to bring their dreams and desires to life. With an atmosphere that's chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests' expectations at every possible turn. Amidst fragrant pines and glistening peaks, One&Only Moonlight Basin is a glamorous return to simplicity. Fill days cascading down cool waters, unearthing the magic of Yellowstone National park, skiing on world renowned slopes and retreating to floating evergreen spaces. With abundant knowledge and generosity, we anticipate our guest's every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it's our passion.
Job Summary
The Director, Marketing is responsible for developing and executing commercially driven, omnichannel marketing and communications strategies to strengthen brand positioning, drive awareness, engagement, and revenue growth across key domestic and international markets. The Director, Marketing will work closely with the Director of Sales & Marketing, operational division heads, and the Global Marketing & Communications team to ensure marcomms activations are aligned with programming calendars and One&Only global branding standards are maintained across all resort consumer and colleague touchpoints and channels.
Key Duties & Responsibilities
Develop and lead the resort's annual integrated Marketing & Communications strategy, aligned with business objectives, global brand positioning, and commercial priorities
Drive brand awareness, market share, direct bookings, and revenue growth across all resort offerings, including accommodation, dining, wellness, experiences, and events
Define and communicate the resort's unique positioning, values, and distinctive selling propositions in partnership with the Global Marketing & Communications team, ensuring differentiation within the luxury hospitality market
Establish campaign objectives, budgets, KPIs, and reporting frameworks to measure effectiveness, optimize marketing investment, and demonstrate return on investment
Partner with Resort Leadership, Revenue Management, Sales, and operational departments to identify commercial opportunities and deliver integrated marketing initiatives
Lead the resort's storytelling and content strategy, overseeing creative development, brand partnerships, resort activations, signature programming, photography, videography, and post-production
Develop and manage content distribution across all relevant B2C and B2B channels, including the resort website, social media, CRM, email marketing, advertising, press room, trade communications, and on-property collateral
Oversee digital marketing and e-commerce performance across SEO, SEM, paid media, social media, website, CRM, and customer acquisition channels, leveraging analytics and customer insights to improve engagement, conversion, and direct booking performance
Plan and execute integrated print and digital advertising campaigns tailored to priority markets, target audiences, and commercial objectives
Collaborate with the Global Marketing & Communications team to appoint and manage agency partners across PR, communications, social media, digital advertising, creative, and CRM, while managing local F&B marketing agency relationships through clear scopes of work, defined deliverables, and measurable results
Champion One&Only global brand standards across all guest-facing touchpoints, ensuring a consistent and elevated brand experience from pre-arrival through post-stay, including guest communications, in-room collateral, amenities, F&B materials, signage, and other resort communications
Oversee the development and production of Sales & Marketing collateral, including brochures, presentations, advertising materials, sales tools, and destination content, ensuring alignment with brand guidelines and business needs
Identify and develop strategic local, regional, and international partnerships with luxury lifestyle brands, cultural organizations, destination partners, and relevant experience providers to strengthen positioning, expand audience reach, and generate incremental revenue
Lead PR and media relations in partnership with the Global Marketing & Communications team, building relationships with key media, journalists, editors, content creators, and KOLs to secure meaningful exposure and strengthen brand reputation
Oversee PR agency performance, media outreach, press materials, press room content, and media hosting programs, ensuring activities deliver relevant brand exposure and measurable value
Coordinate crisis communications with Resort Leadership and the Global Marketing & Communications team, ensuring timely, accurate, and consistent messaging
Monitor luxury hospitality trends, competitive activity, consumer behavior, and emerging marketing platforms to identify opportunities for brand growth and differentiation
Provide leadership across the resort's Marketing & Communications function, fostering collaboration, creativity, and accountability while ensuring initiatives are delivered to a high standard, within budget, and on schedule
Perform additional responsibilities as assigned by the Director, Sales & Marketing and other members of management
Skills, Experience, & Educational Requirements
Minimum of 5 years of progressive experience in Marketing & Communications within a luxury hotel or resort
Minimum of 1 year of experience in a similar position
Exposure to hospitality in a destination environment is preferred
Proven track record of developing and executing integrated marketing strategies that strengthen brand positioning, increase awareness, and deliver tangible results
Strong commercial acumen, with the ability to analyze performance data, measure ROI, and translate insights into actionable strategies
Exceptional communication, presentation, project management, and relationship-building skills, with a high attention to detail
Benefits
Medical Insurance: 80% Employer-Covered (Full-Time, Year-Round Only)
Dental, Vision, and Life Insurance: 100% Employer-Covered (Full-Time, Year-Round Only)
401(k) Program Participation: 4% Employer Match (Full-Time, Year-Round Only)
25 Days of Paid Time Off (Full-Time, Year-Round Only)
Subsidized Colleague Housing
Winter Season Pass Program: Ski Pass or Fitness Pass (Subject to Availability)
Complimentary Transportation
Complimentary Meals on Shift
On-Property Discounts Across Food & Beverage, Wellness, and Retail
Travel Discounts Across Kerzner Properties Worldwide
Physical Requirements
The ideal candidate must be able to perform all physical requirements of the job in a safe manner, with or without reasonable accommodation. Physical requirements include, but are not limited to:
Standing, walking, stooping, kneeling, and bending in an operational environment for extended periods
Frequent bending, twisting, stooping, reaching, and pulling
Lifting and carrying of loads weighing up to 30 pounds
Remaining in a stationary position for long periods
Constantly operating a computer and other office productivity machinery
Working in outdoor environments, including high altitudes, that may present extreme weather conditions such as snow, ice, rain, heat, wind, etc.
Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.