Marketing Director

Company Description
California Pools Franchise, Inc. is one of the largest pool builders in the nation, with more than 80,000 pools built since 1952 and a long-standing reputation for award-winning design and construction. The company remains family-owned and operated after more than 70 years, emphasizing quality, innovation, and superior customer service. California Pools specializes in custom-built pools and spas, using expert design solutions and advanced construction techniques to deliver premium results. With offices in over 25 locations across multiple states and continued expansion, the franchise model provides business owners with a nationally recognized brand, trusted reputation, and tools for success while maintaining the independence of running their own operation.

Role Description
The Marketing Director is a full-time, on-site role based in Austin, TX. This role is responsible for developing and executing comprehensive marketing strategies that support franchise growth, brand awareness, and lead generation across multiple markets. Day-to-day activities include overseeing marketing campaigns, managing digital and traditional advertising, coordinating promotional events, and ensuring brand consistency in all materials and communications. The Marketing Director collaborates closely with leadership and franchise owners to align marketing plans with business objectives, analyze performance metrics, and optimize marketing efforts. The role also involves managing external vendors and creative partners, guiding content and messaging, and identifying new opportunities to reach and engage target customers.

Qualifications

Candidates should possess skills in Market Planning and Marketing Management to design, implement, and oversee effective marketing programs.

Candidates should possess skills in Market Research and Marketing to understand customer needs, evaluate competitors, and position the brand effectively.

Candidates should possess skills in Sales to support lead generation efforts and collaborate with sales teams on conversion strategies.

Experience leading marketing functions in multi-location or franchise environments is highly beneficial.

Strong skills in digital marketing, branding, campaign analytics, and budget management are preferred.

Excellent communication, leadership, and cross-functional collaboration abilities are required.

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is desirable.

Experience in home improvement, construction, or lifestyle brands is a plus.

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