Content Architect: Marketing

Overview
Content Architect – Marketing (GTM Content Architect) is responsible for creating content models that structure and scale content, including metadata, to support sales enablement tools. The role builds systems and taxonomies so content is found, reused, versioned, and measured for efficient and consistent communications across go‑to‑market processes.

Responsibilities

Design content systems that support AI search, summarization, and dynamic delivery.

Explore and learn Black & Veatch solutions, client segments and roles to make educated recommendations for content organization, accessibility and use.

Determine how different user groups (client/account teams, marketing teams, pursuits teams, business roles) need to consume content and identify content needs and areas for improvement.

Understand external content needs and work with marketing and sales roles to determine what content clients want to consume.

Audit existing processes across teams for content creation and build systems and processes so content is versioned and accessible.

Develop content models: define the structure of content types including relationships, attributes and metadata.

Manage taxonomy and metadata: create and implement systems for organizing, tagging and categorizing content to improve searchability and reuse.

Create content guidelines: develop frameworks for content creators to ensure consistency and quality.

Collaborate on content strategy: work with content creators, UX designers and developers to align content with business and user goals.

Ensure content is reusable: structure content to be easily repurposed across multiple channels, devices and contexts.

Develop system and process requirements for enterprise content management and evaluate current and potential new systems.

Measure content usage: understand current metrics and develop new systems to measure consumption, efficacy and engagement.

Enhance systems and processes based on feedback to refine organization and content efficiency on an ongoing basis.

Coach others with patience and empathy on systems and processes to help employees find assets supporting the sales process.

Minimum Qualifications

Bachelor's degree in marketing, communication or a related field; or equivalent experience.

6+ years related experience.

Ability to complete pre‑employment onboarding requirements (background check, drug screen, etc.) if selected.

Preferred Qualifications

Proven track record supporting marketing and sales teams to grow new and current customer relationships within a matrix organization.

Strong writing and storytelling skills across various mediums.

Technical aptitude for categorization systems and content management systems.

Experience with backend and front‑end Web CMS.

Excellent communication and stakeholder presentation skills.

Knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand‑based campaigns, email and content marketing, and RevOps systems.

Strong understanding of marketing principles, campaign development and digital marketing channels.

Efficient project management skills with the ability to manage multiple projects simultaneously.

Ability to organize and hold focus groups for stakeholder feedback.

Experience with asset types in marketing and creative services workflows.

Experience supporting regional and global deployment of marketing campaigns.

Assertive ownership mentality and strong decision‑making judgment.

Ability to hold crucial conversations and negotiate between stakeholders.

Comfortable working in matrixed organizations and cross‑functional teams.

Eight or more years of strategic marketing experience in B2B with strong digital marketing and demand generation experience.

Ability to work independently and as part of a team.

Mature problem‑solving and analytical skills.

Work Environment/Physical Demands
Hybrid or flexible work options may be offered after the first 90 days of employment based on manager discretion, job performance and work assignments.

Salary Plan
MAC: Marketing & Communications

Job Grade
016

EEO Statement
Black & Veatch complies with all Equal Employment Opportunity laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender identity and expression, disability, veteran status, pregnancy status or other status protected by law.

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