Marketing Manager

Marketing, Operations & Business Development Manager
Job Summary
The incumbent will be responsible for integrating marketing strategy, operational execution, and business development initiatives to drive awareness, revenue growth, and organisational efficiency.

Key Responsibilities
1. Marketing & Communications

Develop and execute integrated online and offline marketing strategies to drive brand awareness and lead generation

Oversee creation and production of marketing collaterals (EDMs, website, social media, press materials, reports, presentations, annual reports)

Manage media relations, PR activities, and agency partnerships to enhance brand visibility

Monitor campaign performance and optimise based on data analytics, ROI, and engagement metrics

Drive content strategy across platforms to strengthen brand positioning and audience engagement

Oversee management of The Singapore Marketer publication, including content direction and advertising revenue generation

2. Operations & Programme Execution

Oversee operational planning and execution for events, programmes, and marketing initiatives

Ensure smooth coordination across departments for programme delivery and event execution

Develop and implement standard operating procedures (SOPs) to improve efficiency and consistency

Manage timelines, resources, and vendors to ensure projects are delivered on time, within scope, and within budget

Oversee AV, logistics, and production requirements for events and conferences

Monitor service delivery standards and ensure timely resolution of feedback across platforms

3. Business Development & Partnerships

Identify and develop new business opportunities, revenue streams, and strategic partnerships

Build and maintain relationships with corporate partners, sponsors, media, and industry stakeholders

Drive lead generation strategies and conversion initiatives in collaboration with internal stakeholders

Develop and present proposals, sponsorship decks, and partnership frameworks

Explore opportunities for programme expansion, collaborations, and new market segments

Support revenue growth through advertising, sponsorships, and partnership-driven initiatives

4. Budgeting, Planning & Performance Management

Develop and manage annual marketing and operational budgets

Track and report on budget utilisation and ROI across campaigns and initiatives

Prepare and present marketing plans and strategic proposals for management approval

Establish KPIs and monitor performance across marketing, operations, and business development functions

5. Leadership & Stakeholder Management

Lead, mentor, and develop the Marketing team to achieve departmental goals

Work closely with internal departments to ensure alignment of marketing and operational objectives

Manage external vendors, agencies, and partners to ensure quality and timely deliverables

Foster a collaborative and high-performance culture across teams

6. Administrative & Ad-hoc

Maintain and manage marketing databases and CRM systems

Ensure proper documentation, reporting, and compliance with internal processes

Undertake any other duties as assigned by Management

Job Requirements

Bachelor’s Degree in Marketing, Business Administration, Communications or a related field

Minimum 3–6 years of relevant experience in marketing, communications, or project/operations coordination

Proven ability to execute integrated marketing campaigns across digital and offline channels, including social media, EDMs, and website content

Strong project coordination skills with the ability to manage timelines, vendors, and multiple stakeholders effectively

Experience supporting events, campaigns, or programme execution, including basic operational and logistical coordination

Exposure to partnerships, sponsorships, or business development activities, including preparation of proposals and coordination with external stakeholders

Proficient in Microsoft Office and digital marketing tools, including social media platforms, email marketing systems, and basic analytics tools

Familiarity with CRM systems and content management platforms is an advantage

Strong communication and interpersonal skills, with the ability to engage internal and external stakeholders professionally

Hands‑on, resourceful, and execution‑driven, with the ability to work independently in a remote environment

Organised, detail‑oriented, and able to manage multiple priorities with a strong sense of accountability

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