Business Account Manager - CPG

Business Account Manager III – Overview
The Business Account Manager III will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross‑functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). They also manage base volume forecasts, item distribution, promotional strategy and innovation.

Responsibilities

Coordinate with Customer Managers to develop and execute business plans

Build and manage strategic plans for respective retailers/wholesalers

Align on strategy and plan with Region Broker Managers and identify opportunities and threats

Feed CMs with planning analytics to support Cat/Line reviews, NI presentations, etc.

Effectively manage trade funds and visibility

Measure effectiveness of CMs

Align with Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions

Work with syndicated or other data sources to manage and inform strategic and tactical trade plans

Ad‑hoc financial and data analysis, including pre/post event analysis

Develop customer‑level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative

Attend customer sales calls with the Customer Manager team where appropriate

Develop and deliver content as part of the CROSSMARK Business Review process

Ensure client plans are built and maintained in CROSSVIEW and the client’s trade planning system

Qualifications
CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Education & Experience

Bachelor’s degree (B.A.) from a four‑year university preferred; relevant experience may be considered in lieu of a degree

Other Functions

Work experience in sales or marketing for a minimum of 5‑7 years with experience calling on a major chain customer

Excel, PowerPoint

Working knowledge of Nielsen and syndicated data sources

Strong communication and people skills

Must possess collaboration and influencing skills

Ability to be a clear communicator, strategic thinker, and problem solver

Ability to effectively prioritize demands and follow through on commitments

Additional Information

Indirect Supervisory Responsibility: Trade Specialists

Working Conditions: Home Office & Field Environments

Travel Requirements: Varies, 20‑30%

Language Skills: English is the primary language; bilingual skills may be required based on business necessity

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