B2B Graphic Designer Job at Pavago in New York

B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST

Location: Remote Working Hours: EST (U.S. Hours) Engagement: Full-Time | Independent Contractor
About the Role

We're hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics.
This role is focused on creating high-converting static ad creatives for cold audiences across:
LinkedIn
Meta (Facebook/Instagram)
Google Display
You'll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions.
If you understand that design = performance + psychology + testing, this role is built for you.
What You'll Own

1. Performance Ad Creative Design

Design high-converting B2B ad creatives for:
LinkedIn Ads
Google Display Network
Meta Ads Manager
Translate messaging into clear, scroll-stopping visuals
Create multiple variations for:
Headlines
Layouts
CTAs
Design assets in multiple sizes/formats
2. Creative Strategy & Testing

Turn ICP insights into creative direction
Understand B2B buyer psychology
Design with:
Attention hierarchy
Clarity of message
Strong CTA placement
Support A/B testing across creatives
Iterate based on performance data
3. Collaboration with Marketing & Growth

Work closely with marketing and demand gen teams
Align creatives with:
Campaign goals
Messaging frameworks
Funnel stages
Contribute ideas during campaign brainstorming
Improve creatives based on performance feedback
4. Scalable Creative Production

Manage multiple projects and deadlines
Build reusable:
Templates
Creative systems
Asset libraries
Ensure consistent brand quality across campaigns
Improve speed and efficiency of creative production
5. AI-Enhanced Design Workflow

Use tools like:
Midjourney
Adobe Firefly
ChatGPT
Accelerate:
Ideation
Concept creation
Creative iteration
What Makes You a Strong Fit

You design for clicks and conversions, not just visuals
You understand B2B audiences and cold traffic behavior
You think in messaging, hierarchy, performance
You enjoy testing and improving creatives over time
You can translate strategy into design
Must-Have Requirements

3+ years designing B2B ad creatives
Strong portfolio showing:
LinkedIn ads
Meta ads
Display creatives
Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) OR Canva
Strong understanding of conversion-focused design, visual hierarchy, CTA placement
Experience using AI tools for creative workflows
Nice to Have

Experience with performance marketing teams, demand generation campaigns
Understanding of CTR, CPC, conversion rates
Motion graphics / animation experience
SaaS, tech, or B2B marketing background
Familiarity with ClickUp, Asana, Notion
What a Typical Day Looks Like

Review campaign briefs and messaging
Design multiple ad variations
Collaborate with marketing on creative direction
Iterate creatives based on performance
Organize and update asset libraries
Prepare creatives for launch across platforms
In short: You turn strategy → creatives → performance outcomes.
Key Metrics (KPIs)

Creative-driven CTR improvement
Conversion rate impact from design
Performance of A/B tested creatives
Speed and volume of creative output
Alignment with campaign goals
Why This Role Stands Out

Direct impact on marketing performance and revenue
Work closely with growth and demand gen teams
High ownership of creative output
Opportunity to test and iterate constantly
AI-integrated creative workflow
Interview Process

Initial Screening (Pavago)
Portfolio & Creative Review
Client Interview
Final Interview
Apply Now

If you're a designer who thinks in performance, not just aesthetics, understands B2B marketing psychology, and loves testing and improving creatives, this role is a strong fit.