Marketing Manager

Marketing Manager (Aviation Administration Division)
The Broward County Aviation Department , which manages the Fort Lauderdale–Hollywood International Airport (FLL) and North Perry Airport (HWO), is seeking a motivated and experienced professional to support marketing and branding efforts for both airports.

Benefits

Eleven (11) paid holidays each year

Vacation (Paid Time Off) – 2 weeks per year

Tuition Reimbursement – up to $2,000 annually

Up to 40 hours of Job Basis Leave for eligible positions

Paid Parental Leave

Health Benefits: High‑Deductible Health Plan – bi‑weekly premiums: Employee $10.90 / Family $80.79
Includes a County‑Funded Health Savings Account of up to $2,000 annually

Consumer‑Driven Health Plan – bi‑weekly premiums: Employee $82.58 / Family $286.79

Florida Retirement System (FRS) – Pension or Investment Plan

457 Deferred Compensation – county matches up to $2,000 a year

Position Overview
The Marketing Manager will report to the Public Information Officer (PIO) and work closely with the BCAD Communications team. Responsibilities include creating content for newsletters, fact sheets, website, annual reports, award submissions, and social media; managing the website for FLL and HWO; collaborating on branding strategy and campaigns; and contributing to the Master Plan for FLL.

Responsibilities

Review and finalize content for social media postings and all publications.

Collaborate with the Communications team and advertising consultants to devise branding strategy and campaigns for FLL and HWO.

Write stories and content for newsletters, fact sheets, website, annual report, award submissions, etc.

Manage website content for FLL and HWO and ensure accurate information on external industry websites.

Communicate with airport stakeholders and media outlets regarding airport events and emergencies.

Create and post original content, monitor engagement, and respond on social media platforms such as X, Facebook, and LinkedIn.

Assist with processing and approval of film permits, including scouting and filming activity, as needed.

Qualifications
Minimum Qualifications : Bachelor’s degree from an accredited institution with major coursework in marketing, business administration, public relations, or a closely related field. Preferred: degree in Marketing, Public Relations, Journalism, or Communications.

Experience : Four (4) years of experience in marketing, advertising, special events coordination, public relations, or a related field.

Special Certifications and Licenses :

Public Relations Society of America (APR) Certification

FEMA Advanced Level PIO training

Advanced Marketing training or certification

Valid Florida Class E Driver’s License (based on assignment area)

Preferences :

Master’s degree in Marketing, Public Relations, Communications, or Journalism

Bilingual skills in Spanish, French or Portuguese

1+ years proven AP writing style experience and strong storytelling skills across formats (news releases, speeches, newsletters, ad campaigns, etc.)

1+ years professional social media original content creation and posting experience

1+ years demonstrated crisis communications or reputation management experience in aviation or tourism

All candidates must complete an extensive ten (10) year work history verification and criminal background check. All airport employees must undergo a Criminal History Records Check (CHRC) and a Security Threat Assessment (STA) to obtain a Security Identification Display Area (SIDA) Badge, as required by the Transportation Security Administration (TSA). Ability to maintain authorization to drive a County vehicle and adhere to the Drug‑Free Workplace Policy is required.

Must have good customer service skills, be able to provide solutions in a fast‑paced environment, whether independently or as part of a team, and possess strong written and verbal communication skills.

Competencies

Business Insight : Applies knowledge of business and market changes to advance organizational goals.

Tech Savvy : Anticipates and adopts innovations in digital and technology applications.

Cultivates Innovation : Demonstrates openness to new ideas and suggests useful solutions.

Action Oriented : Takes on new opportunities and challenges with urgency and enthusiasm.

Plans and Aligns : Organizes work to meet commitments aligned with organizational goals.

Ensures Accountability : Holds self and others accountable to meet commitments and uphold high standards.

Communicates Effectively : Delivers clear, concise, and professional messages to diverse audiences.

Drives Engagement : Motivates people to achieve organizational objectives and recognizes their contributions.

Drives Vision and Purpose : Articulates the organization's core purpose and aligns personal work accordingly.

Physical Demands
Performs sedentary work that may involve walking or standing some of the time and requires exerting up to 10 pounds of force on a regular basis.

Unavoidable Hazards (Work Environment)
None.

County Core Values

Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.

Customer focus: Builds strong customer relationships and delivers customer‑centric solutions.

Instills trust: Gains the confidence and trust of others through honesty, integrity, and authenticity.

Values differences: Recognizes the value that different perspectives and cultures bring to an organization.

Americans with Disabilities Act (ADA) Compliance
Broward County is an Equal Opportunity Employer committed to inclusion. We provide reasonable accommodations to qualified persons with disabilities. If assistance is required due to a disability, contact the Professional Standards Section in advance at 954‑357‑6500 or email Profstandards@broward.org to make an accommodation request. Disability Barrier Completion Date: 03/15/2025 .

County‑wide Emergency Responsibilities
During emergency conditions, all County employees are automatically considered emergency service workers. Employees may be called to work during disasters, such as hurricanes, or other emergency situations and are expected to perform emergency service duties as assigned.

County‑wide Employee Responsibilities
All employees must serve the public and fellow employees with honesty and integrity in compliance with Broward County’s Employee Code of Ethics, gift, and conflict‑of‑interest policies. Employees must maintain effective working relationships with the general public, co‑workers, elected and appointed officials, and individuals from diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.

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