Community Marketing Manager

Community Marketing Manager

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at marcomm.tamu.edu.
The Community Marketing Manager strengthens the university's collective marketing impact by equipping marketing and communication professionals with tools, training, resources, governance, and support. The role leads strategy, relationship management, communication flow, and reporting on marketing collaboration across Texas A&M, ensuring brand alignment and amplifying shared storytelling across the institution.
Salary: Compensation will be commensurate to selected hire's experience.
Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume.
Responsibilities
Develop and lead the strategy for the university's marketing community, ensuring professionals across campus are supported, aligned, and equipped to represent the Texas A&M brand
Build and steward a community calendar, resource roadmap, and engagement plan
Identify opportunities for collaboration and elevate shared marketing priorities that advance the university's brand platform
Create and maintain toolkits, guidelines, templates, reference materials, and documentation that support campus partners
Lead updates and governance for brand resources, ensuring content remains current, accurate, and accessible
Ensure consistency in message, tone, narrative, and visual identity across materials used by campus partners
Serve as the primary point of contact for campus marketing and communications professionals
Manage communication channels including newsletters, emails, Slack/Teams groups, and meetings
Facilitate feedback loops, gather insights, and distribute key information across the network
Build strong relationships across colleges, units, and external partners to drive aligned marketing activity
Create reporting frameworks to track collaborative marketing efforts, usage of resources, engagement with the brand platform, and impact across the community
Gather, analyze, and distribute insights to leadership and campus partners
Support evidence-based decision-making through summaries, reports and presentations
Develop and manage training sessions, workshops, and development opportunities for marketing professionals across campus
Coach units on adapting central brand initiatives for local relevance while maintaining consistency with the brand platform and amplifying overarching effort
Support brand understanding, resource adoption, and best practice sharing
Assist with planning and execution of Brand Summits, Brand Council and Marcomm Leads monthly meetings
Partner with colleagues across Marketing & Communications to integrate community needs into campaigns, platforms, and initiatives
Collaborate with Content and Brand Managers to build content packages and enablement tools for localized executions of brand initiatives
Manage timelines, deliverables, and expectations across multiple stakeholders
Lead discovery and amplification of rankings, reasons to believe, and accolades for awareness and reinforcement of Texas A&M's leadership position
Lead development of Marketing and Communications' Annual Impact Report and award submissions
Partner with Admission team on enrollment marketing support
Qualifications
Bachelor's Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience
Five years of experience in marketing, communications, community management or project management
Preferred Qualifications
Experience leading or managing a professional community, partner network, or collaborator group
Ability to lead marketing training sessions, workshops, and community meetings
Background in account management working on the full lifecycle of a marketing campaign or project. (From discovery to launch to reporting to optimization)
Ability to analyze trends and gather insights from campus partners, social platforms, or shared metrics
High attention to detail and commitment to high-quality deliverables
Ability to manage projects and communicate with designers, digital distribution and management to complete projects
Experience with digital asset management systems, resource hubs, or web content updates
Ability to coordinate large groups, manage complex information flows, and prioritize multiple projects
Ability to manage and create content packages
Experience managing and maintaining brand guidelines, resource libraries, or marketing support systems
Experience in higher education, enterprise organizations, or decentralized marketing environments
Knowledge, Skills, and Abilities
Demonstrated experience developing marketing resources, guidelines, or toolkits
Strong project management and communication skills with a background in working with designers, visual media and web teams
Ability to build relationships and collaborate effectively with professionals at all levels
Strong writing, editing, and documentation skills
Ability to synthesize data, feedback, and insights into actionable recommendations
Ability to work independently, take initiative, and operate in a fast-paced environment
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:
Health, dental, vision, life and long-term disability insurance

with Texas A&M contributing to employee health and basic life premiums
12-15 days

of annual paid holidays
Up to

eight hours of paid sick leave

and at least

eight hours of paid vacation

each month
Automatic enrollment in the

Teacher Retirement System of Texas
Free exercise programs and release time

for health and wellness programs
All employees have access to free

LinkedIn Learning

training programs, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance

for completing a degree while a Texas A&M employee
For additional benefit information Click here
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume' or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.