US Region Product Manager, Single Cell Multiomics

Job Description
As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high‑volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high‑quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

The US Region Product Manager, Single Cell Multiomics is responsible for driving commercial execution, field adoption, and market penetration of BD’s single‑cell multiomics portfolio across the US region. This role leads downstream marketing strategy and execution, translating global and upstream product strategies into impactful regional programs that accelerate customer adoption and revenue growth.

Job Responsibilities
Downstream Marketing & Commercial Execution

Own and implement the US regional downstream marketing strategy for single‑cell multiomics, aligned with global franchise and upstream product strategies.

Translate product value propositions into regionally relevant messaging, campaigns, and materials that drive awareness, adoption, and demand.

Lead development of integrated go‑to‑market plans, including launch campaigns, demand generation programs, and lifecycle marketing initiatives.

Launch Excellence & Adoption

Lead US regional launch execution for new products and expansions, ensuring strong cross‑functional alignment and commercial readiness.

Develop and deploy launch toolkits, including sales messaging, customer‑facing collateral, digital content, and training materials.

Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth.

Field Enablement & Sales Partnership

Serve as a key marketing partner to the US commercial organization, providing clear positioning, competitive narratives, and objection‑handling tools.

Develop and deliver sales enablement programs, including playbooks, presentations, webinars, regional tradeshows, and internal training.

Act as the voice of marketing in the field, ensuring programs are practical, differentiated, and aligned to customer needs.

Customer Engagement & Market Insight

Develop a solid understanding of US customer segments, workflows, and buying drivers across academic, biotech, and translational research settings.

Engage directly with customers, key opinion leaders, and commercial teams to gather feedback and find opportunities for improved messaging and programs.

Support, implement and participate in conferences, workshops, and customer events to enhance visibility and engagement.

Performance Measurement & Optimization

Monitor and analyze marketing indicators, campaign performance, and adoption metrics to assess impact and guide optimization.

Use data‑driven insights to refine messaging, programs, and channel mix to improve return on investment and commercial effectiveness.

Cross‑Functional Collaboration

Partner closely with product marketing, product management, sales, FAS, and training teams to ensure cohesive execution.

Provide structured regional feedback to upstream and global collaborators to inform future strategy, messaging, and product enhancements.

Minimum Qualifications
Education and Experience

MS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required; MBA preferred.

Minimum 5 + years of progressive experience in downstream marketing, regional marketing, or commercial roles within life sciences.

Prior experience supporting complex, high‑value scientific products strongly preferred.

Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable.

Core Competencies

Demonstrated success in downstream and lifecycle marketing, including campaign execution and field enablement.

Proven experience delivering launch excellence and driving commercial adoption in a regional market.

Ability to translate technical concepts into clear, compelling customer‑focused messaging.

Strong analytical and critical thinking skills with the ability to assess performance and drive continuous improvement.

Exceptional communication and presentation abilities across diverse audiences.

Proven ability to influence cross‑functional teams without direct authority.

Highly organized, execution‑focused, and comfortable operating in a fast‑paced environment.

Collaborative, self‑motivated, and customer‑centric approach.

Location
USA CA - Milpitas 135

Salary Range Information
$114,600.00 – $189,100.00 USD Annual

Equal Opportunity Employer
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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