US Region Product Manager, Single Cell Multiomics

Job Summary

Position: US Region Product Manager, Single Cell Multiomics. Responsible for commercial execution, field adoption, and market penetration of BD’s single‑cell multiomics portfolio across the U.S. region. Leads downstream marketing strategy, translates global strategies into regional programs, and delivers measurable growth.
Job Responsibilities

Downstream Marketing & Commercial Execution : Own and implement the U.S. regional downstream marketing strategy for Single Cell Multiomics, align it with global franchise and upstream product strategies, translate product value propositions into regionally relevant messaging, and lead the development of integrated go‑to‑market plans, including launch campaigns, demand generation programs, and lifecycle marketing initiatives.
Launch Excellence & Adoption : Lead U.S. regional launch execution for new products and expansions, ensure strong cross‑functional alignment and commercial readiness, and develop and deploy launch toolkits with sales messaging, customer‑facing collateral, digital content, and training materials.
Field Enablement & Sales Partnership : Serve as a key marketing partner to the U.S. commercial organization, provide positioning, competitive narratives, and objection‑handling tools, and develop and deliver sales enablement programs (playbooks, presentations, webinars, regional tradeshows, and internal training).
Customer Engagement & Market Insight : Develop a solid understanding of U.S. customer segments, workflows, and buying drivers across academic, biotech, and translational research settings; engage directly with customers, key opinion leaders, and commercial teams to gather feedback and identify opportunities for improved messaging; support conferences, workshops, and customer events.
Performance Measurement & Optimization : Monitor and analyze marketing indicators, campaign performance, and adoption metrics to assess impact and guide optimization; use data‑driven insights to refine messaging, programs, and channel mix to improve ROI and commercial effectiveness.
Cross‑Functional Collaboration : Partner closely with product marketing, product management, sales, FAS, and training teams to ensure cohesive execution and provide structured regional feedback to upstream and global collaborators.
Minimum Qualifications

MS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required; MBA preferred.
5+ years progressive experience in downstream marketing, regional marketing, or commercial roles within life sciences.
Prior experience supporting complex, high‑value scientific products strongly preferred.
Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable.
Demonstrated success in downstream and lifecycle marketing, including campaign execution and field enablement.
Proven ability to deliver launch excellence and drive commercial adoption in a regional market.
Strong ability to translate technical concepts into clear, compelling customer‑focused messaging.
Strong analytical and critical thinking skills with the ability to assess performance and drive continuous improvement.
Exceptional communication and presentation abilities across diverse audiences.
Proven ability to influence cross‑functional teams without direct authority.
Highly organized, execution‑focused, comfortable operating in a fast‑paced environment.
Collaborative, self‑motivated, and customer‑centric approach.
On-site collaboration is required: a minimum of 4 days per week in the office; remote or field‑based arrangements will be indicated in the job posting.
Benefits and Compensation

Salary Range: $114,600 – $189,100 USD annually.
Work Arrangement: Minimum 4 days on‑site per week; remote or field‑based arrangements as indicated.
Equal Opportunity Employer

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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