Global Product Marketing Manager- Single Cell Multiomics

Global Product Marketing Manager, Single Cell Multiomics

Primary Work Location: USA, CA - Milpitas
Responsibilities

Own and drive downstream marketing across all products and applications for the Single Cell segment, owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments.
Translate product value propositions and craft differentiated messaging and positioning that resonates with key customer personas.
Build and run multi‑channel programs—digital, email, events, webinars—that generate demand and accelerate sales.
Partner with regional teams to localize global campaigns for maximum local impact.
Produce compelling customer‑facing content—brochures, case studies, return on investment tools, web content—that moves buyers through the funnel.
Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation.
Develop and deliver sales enablement programs, including playbooks, presentations, webinars, tradeshows, and internal training.
Own and implement the global downstream marketing strategy for Single Cell Multiomics, aligned with global franchise and upstream product strategies.
Lead development of integrated go‑to‑market strategy, including launch campaigns, demand generation programs, and lifecycle marketing initiatives.
Build the Single Cell segment marketing roadmap—segmentation, value propositions, positioning, and adoption targets.
Forge and grow strategic third‑party partnerships that drive workflow integration and commercial alignments.
Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth.
Monitor and analyze marketing benchmarks, campaign performance, and adoption metrics to assess impact and guide optimization.
Use data‑driven insights to refine messaging, programs, and channel mix to improve return on investment and commercial effectiveness.
Build and maintain competitive intelligence frameworks—tracking positioning, launches, pricing, and market share.
Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies.
Minimum Qualifications

BS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required; advanced degree and/or MBA preferred.
Minimum 5+ years of dynamic experience in downstream marketing, product marketing, regional marketing, or commercial roles within life sciences.
Prior experience supporting complex, high‑value scientific products strongly preferred.
Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable.
Salary

$114,500.00 - $189,100.00 USD Annual
Equal Opportunity Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectionate or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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