Job Description
The Global Product Marketing Manager, Single Cell Multiomics leads downstream marketing strategy and execution for BD’s single‑cell multiomics portfolio worldwide. The role drives growth, adoption, and market penetration, translates product strategies into clear messaging, and collaborates with regional teams to localize campaigns.
Job Responsibilities
- Own and drive downstream marketing across all products and applications for the Single Cell segment, driving growth and adoption and expanding into new markets and customer segments.
- Translate product value propositions and craft differentiated messaging and positioning that resonates with key customer personas.
- Build and run multi‑channel programs—digital, email, events, webinars—to generate demand and accelerate sales.
- Partner with regional teams to localize global campaigns for maximum local impact.
- Produce customer‑facing content such as brochures, case studies, ROI tools, and web content to move buyers through the funnel.
- Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation.
- Develop and deliver sales enablement programs, including playbooks, presentations, webinars, tradeshows, and internal training.
- Own and implement the global downstream marketing strategy for Single Cell Multiomics, aligned with global franchise and upstream product strategies.
- Lead development of integrated go‑to‑market strategy, including launch campaigns, demand generation programs, and lifecycle marketing initiatives.
- Build the Single Cell segment marketing roadmap—segmentation, value propositions, positioning, and adoption targets.
- Forge and grow strategic third‑party partnerships that drive workflow integration and commercial alignments.
- Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth.
- Monitor and analyze marketing benchmarks, campaign performance, and adoption metrics to assess impact and guide optimization.
- Use data‑driven insights to refine messaging, programs, and channel mix to improve ROI and commercial effectiveness.
- Build and maintain competitive intelligence frameworks—tracking positioning, launches, pricing, and market share.
- Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies.
Minimum Qualifications
- BS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required; advanced degree and/or MBA preferred.
- Minimum 5+ years of dynamic experience in downstream marketing, product marketing, regional marketing, or commercial roles within life sciences.
- Prior experience supporting complex, high‑value scientific products strongly preferred.
- Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable.
Salary Range
$114,500.00 - $189,100.00 USD Annual
Equal Opportunity Employer: Becton, Dickinson, and Company evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, genetics, disability, military eligibility, veteran status, and other legally protected characteristics.
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