Marketing Strategist

Position Summary
We are seeking a Marketing Strategist to support and execute our company’s marketing efforts across digital and traditional channels. This role focuses on building clear marketing plans, supporting campaigns, managing content, and tracking results that help generate leads, support sales, and strengthen our brand. The ideal candidate is organized, practical, and comfortable working in a service-based or construction-related environment.

Key Responsibilities
Marketing Strategy & Planning:

Develop and support marketing strategies aligned with company goals

Assist with annual and quarterly marketing plans and campaigns

Conduct basic market and competitor research

Identify opportunities to improve brand visibility and lead flow

Campaign Execution:

Plan and execute marketing campaigns across digital, print, email, and social channels

Manage content calendars and coordinate marketing materials

Support website updates, landing pages, and campaign assets

Assist with email campaigns and basic automation workflows

Brand & Content Support:

Ensure consistent brand messaging across all marketing materials

Coordinate with internal teams or vendors on design, copy, and creative needs

Maintain marketing collateral including brochures, presentations, and digital assets

Performance Tracking & Reporting:

Track marketing performance using analytics tools and CRM systems

Monitor key metrics such as leads, website traffic, engagement, and campaign results

Prepare simple reports with insights and improvement recommendations

Support ongoing optimization of marketing efforts

Lead Generation & Business Support:

Support lead generation efforts for services, hiring, and company growth

Assist with improving website inquiries and customer contact processes

Collaborate with sales and operations to align marketing efforts

Support proposals, presentations, and special projects as needed

Collaboration & Communication:

Work closely with sales, operations, and leadership teams

Support internal communications and company initiatives

Coordinate marketing efforts across departments to ensure alignment

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field

3–5 years of marketing experience in a generalist or coordinator role

Experience with digital marketing, content creation, and basic analytics

Familiarity with tools such as CRM systems, email platforms, Google Analytics, or similar

Strong organizational and time-management skills

Clear written and verbal communication skills

Ability to manage multiple projects and meet deadlines

Preferred Qualifications

Experience in construction, electrical, engineering, or service-based industries

Experience supporting proposals or RFP responses

Basic skills in graphic design, website content management, or video editing

Experience working with vendors or marketing agencies

Benefits
We offer competitive pay and a generous benefits package which includes Medical, Dental, Vision, PTO, six paid holidays and a 401k with generous match.

Equal Opportunity Employer
We believe that the unique contributions of all Barts Electric employees create our success. To ensure that our services and culture continue to incorporate everyone’s perspectives and experiences, we never discriminate based on race, religion, national origin, gender, gender identity or expression, sexual orientation, age or marital, veteran or disability status.

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