Influencer Marketing Manager

The Influencer Marketing Manager (Women’s) is responsible for overseeing the day-to-day performance of the influencer coordination team while driving growth and content strategy for the women’s business. This role manages coordinator output, ensures operational efficiency, and leads the execution of influencer campaigns, scouting, and partnership ads.

This position also owns the women’s social presence, ensuring content is aligned with brand direction, trends, and revenue goals.

Team Management & Operations

Manage and oversee influencer coordinators and their daily workflows

Ensure inbox management, follow-ups, and scouting are executed consistently

Monitor KPIs including roster growth, follow-up compliance, and overall performance

Hold team accountable to monthly and annual creator growth targets

Identify gaps in performance and implement process improvements

Influencer Program Oversight

Oversee creator roster growth and health

Ensure all creators meet brand standards and content guidelines

Manage high-level creator relationships and escalations

Review and optimize outreach, follow-ups, and campaign execution

Maintain organization and accuracy within GRIN

Scouting & Growth Strategy

Set direction for creator scouting across Instagram and other platforms

Ensure consistent pipeline of high-quality creators

Guide team on identifying talent aligned with brand and performance goals

Balance roster growth with quality and conversion potential

Partnership Ads & Whitelisting

Lead strategy for partnership ads (paid amplification)

Identify creators suitable for whitelisting and paid campaigns

Oversee outreach for usage rights and partnerships

Collaborate with paid media team to scale top-performing content

Women’s Page Ownership

Oversee content direction and posting strategy for women’s social channels

Ensure content is trend-driven, engaging, and aligned with brand voice

Work closely with creators to secure high-performing content

Monitor performance and optimize based on engagement and conversions

KPIs

Team roster growth (progress toward 500 creators per coordinator annually)

Daily follow-up completion (no backlog)

Creator content output and quality

Growth and engagement of women’s social channels

Contribution to partnership ads pipeline and performance

Qualifications

1+ years in influencer marketing, social media, or related field

Experience managing teams and driving performance

Strong understanding of Instagram, TikTok, and creator trends

Experience with influencer platforms such as GRIN

Highly organized with strong communication and leadership skills

Ability to balance creative strategy with operational execution

Who You Are

Detail-oriented and highly organized

Strong leader who holds team members accountable

Proactive and solution-driven

Deep understanding of influencer culture and trends

Able to manage both creative direction and backend operations

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